Best Online Grocery Startups in India for 2025

Online grocery startups in India have become very popular in recent years due to the increasing demand for convenience and home delivery. These startups offer a variety of groceries, fresh produce, household items, and personal care products, all available through easy-to-use apps and websites. Popular platforms like BigBasket, Grofers and JioMart allow customers to access daily essentials at affordable prices with options for same-day or scheduled deliveries.

The ease of shopping from home and fast delivery has made online grocery shopping a top choice for many people in urban and suburban areas. As internet and mobile usage grow, the online grocery market is expected to keep expanding offering new solutions for busy shoppers. Online grocers are regular supermarkets that let customers order groceries online and have them delivered usually with a delivery fee. These stores have created online platforms to make shopping more convenient.

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Top Online Grocery Startups in India for 2025

Discover the top online grocery startups in India for 2025. Grocery startups provide convenience, speed, and innovative services.

Blinkit

Blinkit is an Indian online grocery platform that provides rapid delivery of a wide range of products. Blinkit is an Indian quick-commerce service founded in December 2013 and headquartered in Gurgaon. The company allows customers to order groceries and essential items online through its mobile app, offering fast delivery. 

The product range includes fruits, vegetables, bakery items, dairy products, snacks, spices, drinks and more. It also offers personal care, household items, baby products, pet care, stationery, toys, books and more. The mobile app is available for both Android and iOS.

Blinkit News:

• Physics Wallah (PW) Appoints Blinkit’s Amit Sachdeva as CFO
• Blinkit Launches a 10-Minute Return Program for Clothes and Accessories
• JioMart Digital Enters in Quick Commerce to Outpace Blinkit, Zepto, and Instamart

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BigBasket

BigBasket is an online grocery delivery service in India, founded in 2011 and based in Bangalore. It delivers a wide range of products, including fresh fruits, vegetables, rice, dals, spices, packaged goods, drinks, personal care items, and meats, directly to customers' doorsteps. 

With over 10 million customers, BigBasket is the largest online grocery store in India. Since May 2021, it has been mostly owned by the Tata Group.

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Zepto

Zepto is an Indian online grocery delivery service that promises to deliver groceries and essentials to your doorstep in just 10 minutes. It is a fast-growing company that focuses on quick delivery while other services take up to 30 minutes. 

Zepto was founded in July 2021 by Aadit Palicha and Kaivalya Vohra and is based in Mumbai. By August 2024, the company is valued at over $5 billion and operates more than 250 dark stores in 10 major cities across India.

Zepto News:

• JioMart Digital Enters in Quick Commerce to Outpace Blinkit, Zepto, and Instamart

JioMart

JioMart is an online shopping platform owned by Reliance Retail. It sells a variety of products all across India. JioMart is an online store that sells grocery items. Its products include fruits, vegetables, spices, snacks, drinks, dairy, bakery items, and more. The company offers a mobile app available on Google Play and iOS. 

With our great user experience and reliable services, we are dedicated to offering customers in India a trusted and easy one-stop shop for all their shopping needs. This includes products in categories like Electronics, Grocery, Fashion, Home & Kitchen, and more.

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Licious

Licious is an online meat delivery service that has gained a strong presence in the market in just six years. Licious is an online service that sells seafood, meat and ready-to-cook or ready-to-eat products. It is run by Delightful Gourmet Private Limited and is based in Bangalore. 

The company was started in 2015 by Abhay Hanjura and Vivek Gupta. Licious uses a zero inventory model and offers a subscription service for products with set delivery dates. Its mobile app is available on both Android and iOS.

Grofers

Grofers is an Indian quick-commerce service founded in December 2013 and based in Gurgaon. Customers can use its mobile app to order groceries and essentials online. Grofers is a popular online store that offers a wide range of grocery products.

Its products include organic items, beverages, snacks, vegetables, dairy, and more. Grofers works with many well-known brands like Pepsi, Colgate, Aashirvad, Dabur, and more. Its mobile app is available on both Android and iOS.

Country Delight

Country Delight is a direct-to-consumer brand that delivers fresh, natural, and pure food essentials right to customers' doorsteps. Country Delight works directly with farmers to get fresh cow and buffalo milk, ensuring they deliver natural, fresh, and pure milk. 

Country Delight is a team of engineers and IIM graduates who want to bring back pure, basic milk. They promise to deliver natural, fresh, and unadulterated milk directly to customers' doorsteps.

Amazon Fresh

Amazon Fresh is an online supermarket for all your grocery and household needs. It offers great prices and fast delivery. You can find fresh food, drinks, personal care, home care and other daily essentials. Amazon Fresh makes shopping easy, whether you shop online or in-store. 

It has a wide selection of national brands, fresh produce, meat and seafood. As part of the world’s largest e-commerce site, Amazon Fresh is a trusted grocery store in India. With a strong reputation for safe and reliable delivery, Amazon Fresh offers groceries, snacks, household items and more.

Fraazo

Fraazo is an online service that delivers fresh fruits and vegetables directly to customers doorsteps. Fraazo is an online service that delivers fresh fruits and vegetables. It offers items like bananas, pineapples, oranges, herbs, celery, spinach, papaya, beetroot and more. The company gets its products directly from farms across Maharashtra. 

Fraazo also has mobile apps available for Android and iOS. Fraazo keeps track of every step from farm to food to help customers save money and stay healthy. Customers can browse different fresh produce categories, add items to their order, track deliveries, and pay easily on the platform.

Reyfeber

Reyfeber is an online marketplace for everything related to healthy eating. Reyfeber is a new startup in India focused on healthy eating and snacks. It was founded in Bangalore by Shreya R Shah, Shashank Kutty and Saurabh Mishra. Reyfeber offers a marketplace with over 50 handpicked brands from across India providing more than 1000 healthy snack options in 6 different categories. 

The company wants to help customers make better food choices by using a health score that is verified with AI and ML technology. They also encourage mindful eating, helping customers focus on enjoying food rather than just eating for specific goals.

Flipkart Supermart

Flipkart Supermart is an online grocery store run by the e-commerce company Flipkart. Flipkart Supermart is an online grocery store that offers a variety of products like flour, dal, spices and dairy items. The platform ensures high-quality products and offers daily deals and discounts to make shopping more affordable. 

Flipkart Supermart offers 10,000 products, including 600 to 700 of its own private labels. The grocery market in India is worth $400 billion, with e-commerce making up 0.5% of it. Grocery is expected to be the next big area for e-commerce growth.

Patanjali Ayurveda

Patanjali Ayurveda is an Indian company based in Haridwar, founded by Ramdev and Balkrishna in 2006. It has an office in Delhi and its manufacturing units and headquarters are in Haridwar. The company makes products in personal care and food, with a total of 444 products, including 45 types of cosmetics and 30 types of food. All of Patanjali's products are made from Ayurvedic and natural ingredients.

Patanjali Ayurveda is also a popular online store in India, delivering to most areas in the country. It only sells Patanjali brand products, which are well-known and compete with big companies like P&G and HUL. Baba Ramdev’s knowledge of Ayurveda ensures the quality of these products. While the store may not have a wide range of items, many mothers in India trust and value Patanjali products.

Conclusion

The online grocery market in India is expected to grow significantly by 2025. This growth will be driven by changing customer habits, more internet access, and a desire for convenience and time-saving solutions. More people are choosing home delivery for fresh produce, groceries and other essentials, making startups in this area important players. Companies like Zepto, BigBasket, Grofers and Amazon Fresh are leading with fast delivery a wide range of products and easy shopping experiences.

These companies will focus on offering high-quality products, better services and expanding to smaller cities and towns. Technology, such as AI and data analysis will also help improve efficiency and customer satisfaction. Overall, online grocery startups in India have a bright future with a growing demand for faster, smarter and more reliable shopping.