10 Best Cigarette Brands in India 2025

In the hustle and bustle of busy streets, a wide range of cigarette brands compete for attention. Whether you're a regular smoker or just curious it helps to know the top names in the market.

From the widely loved Gold Flake Kings to the global appeal of Marlboro, each brand offers a unique smoking experience to suit different tastes. 

Cigarette Companies in India

India’s cigarette market, with over 100 million smokers, is dominated by a few major players despite strict regulations and high taxes. Leading the pack is ITC Limited, known for popular brands like Wills and Gold Flake. Godfrey Phillips India also holds a strong position with Four Square and Red & White.

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International names like Marlboro, produced under license by Philip Morris, have found a loyal customer base too. Even with growing awareness of health risks and tighter rules, cigarette companies continue to innovate with new filters and flavors to attract and retain smokers.

Interestingly, consumer preferences in India are shifting toward slimmer and milder cigarettes, pushing companies to adapt their product lines. Despite strict anti smoking laws and rising health awareness the industry remains surprisingly resilient. 

It’s a dynamic space where long standing brand dominance and changing trends constantly compete to shape the future of smoking in the country.

10 Best Cigarette Brands in India 2025

Wondering which cigarette brands are popular in India this year? Here’s a look at some top choices like Gold Flake Kings and Wild Classic Mild.

Gold Flake Kings

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One of India’s most popular cigarette brands, Gold Flake Kings is produced by ITC Limited. Known for its smooth flavor and wide availability, it’s priced around Rs 180–Rs 220 per pack (20 sticks). It’s a go-to choice for regular smokers across the country.

Marlboro

An iconic global brand manufactured in India by Godfrey Phillips under license from Philip Morris, Marlboro offers a bold, premium smoking experience. Prices range from Rs 330–Rs 400 per pack, depending on the variant (Red, Gold, Ice Burst).

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Wild Classic Mild

This budget friendly brand is known for its mild flavor and stylish packaging. Produced by VST Industries, it’s priced around Rs 150– Rs 170 per pack, making it popular among young adult smokers looking for a milder option.

Four Square

A flagship brand from Godfrey Phillips India, Four Square is known for its consistent quality and affordable pricing. Its Packs typically cost around Rs 160–Rs 190, offering a balanced blend of strength and smoothness.

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Insignia

Marketed as a premium cigarette by ITC Limited, Insignia is positioned for affluent smokers. It delivers a refined flavor profile and sleek design with prices starting from over Rs 500 per pack, making it one of the most expensive Indian brands.

Navy Cut

Another classic from ITC, Navy Cut (also known as Wills Navy Cut) has a loyal customer base. It’s priced in the range of ₹160–₹190 per pack, offering a strong yet smooth smoke with nostalgic appeal.

Dunhill

A luxury brand from British American Tobacco, Dunhill is available in India at select outlets. It offers premium blends and filter innovations, priced around Rs 400–Rs 450 per pack, catering to niche urban consumers.

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Pall Mall - Popular Cigeret Brand

Owned by British American Tobacco, Pall Mall is an internationally popular budget brand available in India. It is known for its affordability and decent flavor, priced around Rs 180–Rs 200 per pack.

Berkeley

A lower-priced offering from Godfrey Phillips India, Berkeley appeals to cost conscious smokers. Known for its no frills taste, packs are priced around Rs 140–Rs 160, making it widely accessible in smaller towns.

Benson and Hedges

Another British American Tobacco, Benson and Hedges is a premium brand known for its rich tobacco taste. Priced around Rs 400– Rs 450 per pack, it is favored by consumers looking for quality and class.

Conclusion

India’s cigarette market in 2025 continues to be shaped by a mix of legacy domestic players and premium international brands. From trusted names like Gold Flake and Four Square to globally recognized options like Marlboro and Dunhill, smokers have a wide variety of choices tailored to different preferences and budgets. While prices vary across brands, each offers a unique blend of taste, strength, and quality.

As consumer preferences evolve toward smoother and more refined options, companies are innovating with filters, flavors, and packaging. Whether you're a long-time smoker or simply exploring the landscape, this list reflects the most prominent and preferred cigarette brands currently shaping the Indian tobacco scene.

Disclaimer: Smoking is injurious to health. This article is for informational purposes only and does not promote or encourage tobacco use in any form.