Gupshup Introduces Conversation Cloud To Facilitate AI-Powered B2C Interactions

Gupshup, a platform for conversational interaction, has introduced Conversation Cloud, a full set of software-as-a service (SaaS) solutions intended to support B2C conversations powered by artificial intelligence.

The Conversation Cloud, according to a statement from the company, is made up of the following three essential modules:

Gupshup Converse: With this, corporate users may set up customer journeys, bot flows, and contextual messages that automatically activate by utilising sophisticated no-code tools. Gupshup Customer360's unified profiles based on customer traits and real-time conversational events are leveraged in interactions throughout the customer funnel. To facilitate automated or human-assisted commerce, it includes conversational commerce modules, including payment integrations, agent assistance, and catalogues.

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Gupshup Advertise: With Click to WhatsApp and Click to Instagram Ads, it helps marketers find, attract, and convert customers. Brands using Advertise have witnessed 1.6X sign-ups and a 60–70% lower cost per qualified lead when compared to traditional channels, according to Gupshup. 

Gupshup Communicate: In addition to its pre-existing ability to send messages across more than 30 channels, it is a major improvement over traditional CPaaS and offers intelligent features like Gen-AI-powered automatic message translation, optimised scheduling to maximise open rates, and omnichannel message failover.

"Every business and brand will need new tools to build and manage conversational experiences," stated Beerud Sheth, CEO of Gupshup. By releasing the first such all-inclusive platform, the Conversation Cloud, which improves customer experiences and gives businesses a significant return on investment, Gupshup further solidifies its image as an innovator.

Gupshup is a conversational messaging platform that was founded in 2004 by Sheth. It assists businesses in improving the consumer experience via WhatsApp, RCS, Instagram, Voice, and other platforms.

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Top businesses like Facebook, Twitter, WhatsApp, Google, Ola, ICICI, Oyo, Truecaller, Zomato, Flipkart, Unilever, Linkedin, Paytm, Vogue, Reliance, and more are among the company's clientele. Additionally, investors such as Charles River Ventures, Helion Venture Partners, Think Investments Ltd., Malabar Investments, Harbour Spring Capital Ltd., Fidelity Management and Research Co. Ltd., and Tiger Global Management Ltd. support it.

Gupshup enables companies to communicate with customers and handle their needs via AI-powered chats on messaging applications for support, sales, and marketing processes. 

The company provides Gupshup GIP, an IP-based service for smartphones that allows interaction on any device internationally without the need to download an app, in order to make the conversational experience smooth for clients. Other helpful features offered by Gupshup include two-way communication and the ability to send messages with large attachments, such as papers, audio files, video files, and photos. In addition, users can share places and photographs with others, and advanced features like interactive buttons and structured cards are available.

The company raised $100 million in a Series F investment round in 2021, which increased its worth tenfold to $1.4 billion, making it India's tenth unicorn. The company is preparing for an initial public offering (IPO) in the upcoming year, having raised $250 million for a share buyback during its most recent investment round. To facilitate its aspirations for regional expansion, it has also established an office in Dubai and increased the number of vice presidents (VPs) on its executive team by seven.

More than 100,000 developers and companies use Gupshup's application programming interface to engage customers over more than 30 communication channels and send more than 6 billion messages monthly.