Women's Wellness Brand Nua Raises Rs 35 Cr Funding Led By Mirabilis Investment Trust

Nua, a women's wellness and hygiene brand has raised Rs 35 crore funding in a pre-series C round led by Mirabilis Investment Trust.

Other investors, including Samir Singh, EVP - Asia, Colgate Palmolive & Former Chair of Unilever SE Asia, Shuchi Kothari, Head of DSP Family Office and SRF Limited, also participated in this round.

Including the current round, the company has raised a total of $21.5 million from top investors like Lightbox VC (one of the first backers of Nua), Kae Capital, famous actress Deepika Padukone, and former Unilever Global President, Vindi Banga.

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The startup plans to use the funds for expanding retail and launching new products through key channels like marketplaces, quick commerce and offline retail.

Ravi Ramachandran, CEO and Co-founder of Nua, said, "The past 12 months have been exceptional for Nua. Not only have we turned profitable but we have also grown over 2.5x in revenue. We reached an important milestone by becoming profitable in Q2, crossed Rs. 100 Cr net revenue ARR in Q3 and are now on track to reach Rs. 150 Cr net revenue ARR in the next quarter. The capital raised in the current round will accelerate our journey to achieving the growth milestones we have set for ourselves."

“We look forward to a great journey with Nua in reshaping the menstrual health landscape in our country. The team has demonstrated exceptional growth and a clear path to sustained profitability, while serving a greater purpose—normalising conversations around menstrual health, offering holistic solutions and empowering women with better choices,” said, Srinivas Seshadri, Head of Investments at Mirabilis Investment Trust. 

The company became profitable in Q2 FY 24-25 and surpassed ₹100 crore in net revenue ARR in Q3. With this growth, it aims to reach ₹150 crore in net revenue ARR in the next quarter. Nua’s products are available on its website and on e-commerce platforms like Zepto, Amazon and Flipkart.

About Nua 

Founded in 2017 by Abhishek Ramanathan, Ravi Ramachandran the Mumbai-based Nua is a digital-first women’s wellness company focused on creating personalized solutions for real challenges women face. Starting with innovative, toxin-free sanitary pads, the company has expanded its range to include period panties, intimate hygiene products, cramp-care solutions, postpartum care, and products for managing cyclical acne.

Nua focuses on offering a complete experience for women, with safe, high-quality products, helpful content, and a strong community—key elements that set it apart in a fast-growing market. The company plans to keep investing in new products, content, and emerging channels to drive growth over the next 6–8 quarters.

In the past year, Nua has introduced new product options for comfort and toxin-free formulas, such as extra-long night pads, disposable period panties, menstrual cups, and postpartum products. Nua’s products are available on its website and on major e-commerce platforms like Zepto, Amazon, and Flipkart.

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