Gaming Startup PlaySuper Raises $500K Funding Led By IAN Group

PlaySuper, a gaming commerce startup has raised $500K in a seed funding round led by IAN Angel Fund and 100X.VC. 

Other prominent angel investors, including Uday Sodhi, KRS Jamwal, Pratham Mittal, Rajit Bhattacharya and Ankit Das, among others also participated in this round.

The startup plans to use the funds to speed up product development, expand its market, and hire more staff. PlaySuper is preparing to launch its next-gen, highly personalized in-game store, which will be easy to integrate without needing updates.

It also plans to expand into Southeast Asia (SEA) within six months, followed by the MENA and LATAM regions. It will also hire a Product Head and grow its B2B partnerships team to onboard more gaming studios.

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Next year, the company will focus on launching its in-game store, expanding into new markets, and strengthening its partnerships with game developers.

Shouradeep Chakraborty, Co-founder & COO, PlaySuper, said “Gaming is the largest form of entertainment today, yet mobile game retention remains an unsolved problem. At PlaySuper, we’re flipping the script—gamers don’t just play for fun, they play to shop. With this funding, we’re doubling down on product innovation and strategic partnerships to make in-game commerce mainstream. The future of gaming is interactive, rewarding, and commerce-driven, and PlaySuper is leading that change.”

Padmaja Ruparel, Co-founder, IAN Group, said “The gaming industry in India is growing, retention and monetization continue to be major obstacles. PlaySuper is setting the standard for a new business model that combines gaming and commerce in a way that benefits both developers and players. We are confident in the founding team’s capacity to spearhead this change due to their extensive industry knowledge and execution skills.”

About PlaySuper 

Founded in April 2024 by Shouradeep Chakraborty, the Gurugran-based PlaySuper is India’s first Gaming Commerce company, allowing gamers to shop inside their favourite mobile games while playing. The company is changing the mobile gaming world by adding real-world shopping experiences within games. 

This unique approach lets gamers shop while they play, creating a new way for game developers to make money and boosting player engagement.

Shouradeep and Upamanyu previously co-founded LectureNotes, an edtech platform that raised $2.5 million in 2022. They have a lot of experience in the gaming, Web3 and edtech industries.

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