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D2C home appliance brand Nuuk has secured over $2 million (approximately Rs 19 crore) in a follow-on round led by Vertex Ventures SEA and Good Capital.
The startup raised $4.6 million in its Series A round in February 2025. With the latest funding round, Nuuk has raised over $10 million in funding to date.
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The funds will be used to grow its made-in-India supply chain, strengthen brand-building efforts, and continue developing new products.
About Nuuk
Founded in 2023 by rivigo cofounder Kalra and Shalabh Gupta, Nuuk offers a variety of smart home appliances, including kitchen essentials, vacuum cleaners, garment care products, fans, and more.
Nuuk takes a design-first approach to product development, focusing on real-world problems through human-centric engineering. Its products are made in India and sold online, targeting modern households with a range of kitchen and home appliances.
The company runs on a full-stack model—handling in-house product design, managing its own supply chain, and selling directly online. This setup helps Nuuk stand out from traditional brands and imported products.
In addition to its own website, Nuuk sells through e-commerce and quick commerce platforms like Amazon, flipkart and Blinkit.
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