Lehlah Raises Rs 12.5 Cr In Seed Funding Led By Nikhil Kamath’s Gruhas

Influencer commerce startup Lehlah has raised Rs 12.5 crore in a seed funding round led by Gruhas, the investment firm cofounded by Zerodha’s Nikhil Kamath and Abhijeet Pai of Puzzolana Group.

The startup plans to use the fresh funds to add product features, grow its team, and strengthen its presence in India’s influencer-driven shopping market.

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“Shopping today isn’t just about products—it’s about trust, influence, and community. People don’t want to be sold to; they want recommendations from those they relate to. The future of commerce may belong to platforms that empower individuals to monetise their influence while making discovery and purchasing seamless. Only time will truly tell,” said Kamath.

About Lehlah

Founded in 2022 by Ashna Ruia, Lehlah partners with ecommerce platforms like Myntra, Meesho, Flipkart and Nykaa, as well as D2C brands such as Libas and Foxtale.

Initially focused on fashion and beauty, Lehlah is now expanding into home accessories and gadgets. It recently teamed up with Flipkart to offer products like homeware, kitchen appliances and other essentials.

The company follows a commission-based model: when a creator drives a sale, brands pay a commission to Lehlah, which then shares a portion with the influencer.

Lehlah has crossed a Rs 100 crore monthly GMV, which translates to around Rs 1,200 crore annually if growth continues. It has helped create over 700,000 content pieces and currently works with about 10,000 influencers, including nano, micro and macro creators.

Unlike Instagram or YouTube, Lehlah is not a social media platform. Instead, it uses these networks as distribution channels, helping creators earn from their audiences across multiple platforms.

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