FirstClub raises $23 million in Series A round led by Accel and RTP Global

Quick commerce startup FirstClub has raised $23 million in a Series A funding round led by venture capital firms Accel and RTP Global, who had also co-led the previous round. 

The round also saw participation from existing investors Blume Ventures and 2am VC, who doubled down in this round, which also drew new backers Paramark Ventures and Aditya Birla Ventures.

The latest round—about 90% equity and the rest debt—values the company at $120 million.

The funds will go into new dark stores in Bengaluru, launching cafes and subscriptions, expanding categories, hiring talent, and strengthening the brand.

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“Quick commerce today is built for speed, not standards. At FirstClub, we’re changing that,” Ayyappan said in a statement. “Every product you see on our platform is tested, vetted, and curated. Consumers shouldn’t have to compromise between convenience and quality.”

Barath Shankar Subramanian, partner at Accel, said “Consumers are becoming increasingly discerning about what enters their homes, and that shift creates a massive opportunity to reimagine everyday retail. FirstClub has demonstrated rare early product-market fit within just three months of launch, building a full-stack platform with category ownership, operational discipline, and consumer love.”

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“In a world of overwhelming product choices and confusing ingredient labels, FirstClub is closing the trust gap for Indian consumers,” said Nishit Garg, partner at RTP Global.

About FirstClub 

Founded in June this year by ex-Cleartrip CEO Ayyappan R, FirstClub brands itself as India’s first “quality-first” quick commerce platform, setting itself apart from Blinkit, Zepto, and Swiggy Instamart.

The startup offers a curated mix of mass-premium products—across food, FMCG, fresh produce, bakery, dairy, packaged foods, and nutrition—delivered in 30 minutes.

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