D2C nutrition brand Gladful raises Rs 8 Cr led by Eternal Capital

Protein-focused kids' nutrition brand Gladful has raised Rs 8 crore in fresh funding led by Eternal Capital by former bharatpe COO Dhruv Dhanraj Bahl. 

The round also included support from existing investors Antler India and Venture Catalysts, who doubled their investment in the brand. Other participants were RWA Advisors, Arav Ventures and angel investors Aman Tekriwal and Sairam Krishnamurthy.

Earlier in 2023, the brand raised Rs 7 crore in a seed round from Antler India, Venture Catalysts and Shark Tank.

The funds will be used to grow the team, invest in R&D, and expand the brand’s presence in tier I and tier II cities through digital channels and quick-commerce platforms.

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“We’re here to redefine childhood nutrition and wellness in India. From breakfast to mid-morning snacks to lunchboxes, we’re building a future where clean, protein-packed meals are the default, not the exception. We understand how tough parenting is today and are continuously working towards solutions that make parenting easy,” said Parul Sharma, Co-founder and CEO of Gladful.

“Gladful is creating a 'trusted, protein-first' brand that parents have been searching for — an easy, guilt-free 'yes' in every kitchen. Today's parents are reading the fine print on health drinks and are rejecting the old guard of sugar and fillers. Gladful's offering, especially their Nutra milk mix, is the intelligent answer to that shift. We invested because with them, you're not just trusting a product, you're also trusting the founders, their commitment to the vision, and their stellar execution,” added Dhruv Dhanraj Bahl, Founder & Managing Partner, Eternal Capital.

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Rajiv Srivatsa, Partner at Antler India, said, “Our continued investment in Gladful reflects our belief in their long-term vision and ability to scale. They’ve struck a rare balance: clean, nutrition-forward products that also hit the right taste notes for kids. Strong repeat rates and thoughtful category expansion make them a standout in India’s growing kids’ nutrition space.”

About Gladful 

Founded in 2022 by siblings Parul and Manu Sharma, Gladful offers clean-label, protein-rich foods like chilla, dosa, and pancake mixes specially made for kids. 

It recently entered the ₹12,000 crore kids’ milk mix market with NutraMilk. The products are plant-based, free from refined sugar and additives, and are designed to be ready in just 10 minutes.

Gladful aims to reach ₹60 crore in revenue over the next three years by expanding its breakfast and milk mix product lines.

Gladful is currently available on its D2C website, Amazon, flipkart, Zepto, and Blinkit. It plans to strengthen its presence in select Tier 1 and Tier 2 cities and aims to cross ₹60 crore in revenue over the next three years while building a strong omni-channel presence.

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