Cleevo Raises $1 Mn In Seed Round Led By Eternal Capital

Cleevo, a home hygiene startup has raised $1 million in its seed funding round led by Eternal Capital. 

Zeca Capital, DeVC, Utsav Somani (iSeed), Suhail Sameer (OTP Ventures), Sumit Jalan, Ajay Kumar (Action Tesa Group), Alok Mittal (Indifi), and members of the Venture Garage Network, also participated in this round.

The funds will be used for research and development, and to expand across digital platforms, B2B and select international markets.

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Mayank Jain, Founder & CEO, Cleevo said, “Home hygiene hasn’t seen meaningful innovation in decades. We're still buying bulky, 90 percent water-filled bottles, paying more for packaging and transport than for actual performance. Cleevo is built to question this status quo. We’ve reimagined cleaning from the ground up, focusing on concentrates that work harder, ship smarter, and do less harm. This fundraiser is not just about capital—it’s a validation of the fundamental shift we’re enabling. It will allow us to scale our R&D, expand manufacturing, and build a brand that earns trust at every touchpoint.”

Dhruv Dhanraj Bahl, Founder & Managing Partner, Eternal Capital added, “As India’s floor and surface cleaner market continues to be dominated by legacy liquid brands, Cleevo is charting a new path, proving that conscious cleaning doesn’t need to be costly, inconvenient, or ineffective. The founders are addressing the fundamentals of format, logistics, and formulation, and in turn, laying the groundwork for a future where household hygiene is not just cheaper and safer, but more sustainable by default.”

About Cleevo 

Founded in 2023 by Mayank Jain and Karan Shah, Cleevo makes concentrate-based cleaning products that help cut down packaging waste, shipping costs, and emissions. The brand uses non-toxic formulas made in its own R&D and manufacturing unit.

Customers can buy Cleevo’s products on Zepto, Amazon, flipkart and its own website.

Founder Jain has positioned Cleevo as a low-waste, budget-friendly brand. For example, Cleevo’s floor cleaner concentrate costs Rs 350 for 5 litres, while similar regular products cost around Rs 800. 

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