Beauty brand Simply Nam Raises Funding From Bhaane Group

Simply Nam, a beauty brand has secured a strategic investment led by the Bhaane Group, co-founded by Anand S Ahuja and Sonam Kapoor.

The startup called the investment a key moment in its growth, as it plans to expand its products, grow its operations, and more than double its monthly recurring revenue (MRR) in the next year.

This partnership is more than just a funding deal—it’s about a shared goal to create Indian brands that are global, inspiring, and empowering. Bhaane Group and Simply Nam aim to lead the beauty industry with authenticity, creativity and a strong sense of purpose.

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“Simply Nam is more than just a makeup brand — it’s a reflection of my life’s work and a deep understanding of the beauty needs of Indian women. Having worked with Sonam for over 17 years, it’s incredibly meaningful to now build this brand alongside her and Anand — not only as close collaborators, but as people who genuinely believe in our vision and the quality we stand for. Their trust at such a pivotal stage fills me with renewed confidence, as Simply Nam continues to grow and earn the love and loyalty of our community,” said, Namrata Soni, Co-founder, Simply Nam. 

“This fundraise marks a pivotal and deeply meaningful milestone for us. From day one, Namrata and I have been driven by more than just the pursuit of raising capital—we were seeking a partner who truly believes in our vision: to build a best-in-class beauty brand, proudly rooted in India and driven by quality, innovation, and purpose. ’With Bhaane Group, we’ve found that rare alignment. This strategic investment is a launchpad for what comes next. It will empower us to introduce even more thoughtful, high-performance products, scale our educational content, and expand our omnichannel footprint across the country. Most importantly, it strengthens our commitment to building a beauty brand that proudly celebrates Made-in-India excellence,” said Hanna Strömgren Khan, CEO and Co-Founder, Simply Nam.

Anand S Ahuja, Co-founder & CEO of Bhaane Group said, “At Bhaane, we believe in empowering homegrown excellence and backing founders who are building for the future. Simply Nam represents the next chapter in clean, inclusive beauty for India, and we’re incredibly proud to support their journey as they scale new heights.”

About Simply Nam

Founded in 2020 by celebrity makeup artist Namrata Soni and serial entrepreneur Hanna Strömgren Khan, Simply Nam says it’s India’s first beauty brand started by a celebrity makeup artist, offering professional-quality products. 

The brand focuses on Indian skin tones, textures, and weather, working with R&D partners to create skincare-based, vegan and cruelty-free products that are effective, comfortable and long-lasting.

Some of its popular items include the Ultimate Kajal, Sweet Kisses Hydrating Lip Balm, Satin Soft Lip Cremes, Pixie Dust, Dawn to Dusk Eyeshadow Palette and Magic Tinted Lip Oil.

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