FanCode, which is India’s top sports destination for fans and currently benefiting from the excitement around the Indian Premier League (IPL), has partnered with GoKwik to extend its cash-on-delivery (COD) service to even more cricket-loving regions across the country.
FanCode Shop provides sports enthusiasts with a convenient one-stop shop for affordable, authentic sports merchandise and accessories. The online store offers a diverse range of items, including official jerseys, polos, t-shirts, joggers, and other everyday wear, catering to the needs of fans, as per reported by BW Disrupt.
The FanCode Shop gets three to four times as many visitors during the Indian Premier League (IPL) season. FanCode manages the digital mega stores for the Rajasthan Royals, Kolkata Knight Riders, and Punjab Kings in addition to its web store. To provide a seamless customer experience, FanCode builds and manages a specialized digital store for each team, spanning product design and manufacture, logistics, customer service, and marketing.
Yannick Colaco, Co-Founder, FanCode said, “We have always had a user-first approach at FanCode Shop. The partnership with GoKwik will enable us to continue on that path, and serve our customers efficiently by offering reliable COD services and streamlining our operations with minimal RTOs.”
With over 50 brands and team merchandise available, FanCode Shop is poised to achieve a remarkable 5x growth in the current calendar year. In addition to IPL merchandise, the online store offers a diverse range of items from teams such as Arsenal, Dortmund, Barcelona, and PSG, as well as sports manufacturers including SG, Adidas, Asics, and Puma.
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By collaborating with GoKwik, FanCode aims to expand its cash-on-delivery (COD) options to approximately 20,000 PIN Codes, doubling the current number of around 10,000 PIN Codes. This will allow customers to use COD as a payment method to buy their preferred merchandise, which is still a popular payment option among customers.
GoKwik, a startup funded by Sequoia, provides various intelligent tools to e-commerce platforms that can help them decrease their Return to Origin (RTO) rates and enhance their profitability. The company’s intent-based intelligence solutions aid eCommerce brands in minimizing losses incurred from returned items on cash-on-delivery (COD) orders. This enables them to safely expand their COD serviceability throughout India.