Happie Curves, a Gurugram-based firm that specialises in plus-size clothing and comfy apparel, has acquired Rs 20 lakhs in angel finance with a 30% equity dilution. Two eminent angel investors provided the funding: Aparna Thyagarajan, co-founder and chief product officer of Shobitam Inc., and Rikant Pittie, co-founder of EaseMyTrip. The stock transaction happened after Happie Curves appeared on ‘Indian Angels’.
The firm, which has been bootstrapped from the ground up, plans to carefully use the freshly collected funds. The primary objectives are to reach a larger audience in India, improve brand value, and grow company operations. The goal of Happie Curves is to become the most popular and well-known brand in the plus-size and curvaceous market, as reported by indianretailer.
Sonal Somani, Founder, Happie Curves said, “I am thrilled to get the backing of two renowned Angels for my venture, whose investments in Happie Curves not just validates the huge promise and potential of my business idea, but also reaffirms and strengthens our belief that every woman deserves to be happy, and deserves to feel good from outside and within. And to enable that, diverse body type inclusive clothing is, of course, the way to go. Beyond the funding support, the immense experience and knowledge of these Angels will help us to learn valuable entrepreneurial lessons, grow, and be able to scale the brand rapidly and efficiently in the upcoming months and years. Getting support from these big stalwarts of the startup world itself is a huge achievement, and marks a significant milestone in our journey of taking Happie Curves to the next level of phenomenal growth.”
The firm, which was once focused on tier-II and metropolises, has grown in popularity naturally over a number of smaller Indian cities, indicating a promising future for the brand.
About Happie Curves
Sonal Somani founded the plus-size innerwear and intimate wear brand. Sonal is a firm believer in body positivity. She is a firm believer in living a happy life from the inside out. Happie Curves is a brand that recognises that every body is different and that each curve should be appreciated. They provide nightwear, beachwear, swimwear, and innerwear that are specifically designed with “FASHION, COMFORT & VERSATILITY” in mind for plus-size, curvaceous, and self-assured women.