Clensta on-boards Mamaearth senior leader Ashish Mishra as Co-founder and Chief Business Officer

Personal care brand Clensta has announced the addition of industry leader Ashish Mishra to its C-Suite. Ashish comes on board as Clensta’s Co-founder and Chief Business Officer (CBO), who along with Founder Puneet Gupta, is set to scale the brand to greater heights.

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Ashish brings into his new role, a wealth of experience from a career spanning almost two decades. Ashish headed the General Trade, Modern Trade, HORECA, Institutional, International & Alternate and Salons business at Mamaearth (Honasa Consumer Limited). Under his leadership, the company clocked around 2500% growth, with Ashish driving revenue of more than INR 500 Cr. a year which he grew from close to 2 Cr. a month, within 3 years and led a team of more than 1,500 people. Ashish has also been associated with market-leading institutions such as Reliance, Tata Group, VLCC, and Russian Medicom through his extensive career, where he has consistently demonstrated his dynamic and result-oriented approach.

At Clensta, he will head the retail and online sales channels, along with playing a significant role in driving the growth of the International, Institutional, and Alternate channels thereby enhancing the brand’s reach and presence across markets. Ashish’s experience in this industry will be instrumental in driving strategic decisions at the company and will also contribute towards the Company’s growth capital raising initiatives.

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“I am excited to be given this opportunity to work closely with Puneet and his talented team. IIT Delhi backed Clensta has already disrupted the personal care space with its customer-centric approach and innovative offerings and I am confident that together, we will scale this brand to greater heights in the years to come.” said Ashish Mishra, Co-Founder and Chief Business Officer, Clensta.

“We are thrilled to have Ashish on board who will add tremendous value to Clensta with his experience as an industry leader for almost 20 years. His rich experience and proven track record of scaling D2C businesses make him an invaluable addition to our team. More than anything, he shares Clensta’s vision to disrupt the personal care landscape in India and across the world through our range of effective, unique and affordable products. Clensta has so far worked on owning the product value chain and with Ashish on board, we are looking at a hockey stick growth by owning the distribution value chain” said Puneet Gupta, Founder, Clensta.

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Clensta recently joined hands with the actress Parineeti Chopra as an investor, partner and brand ambassador. Since its inception, Clensta has secured funding from notable investors like the Royal Family of UAE, EXIM bank and various other angel platforms, which it is pumping back into the business to expand the inventory and customer base. 

About Clensta International Private Limited

Clensta International Private Limited is India’s first personal care brand that integrates goodness of nature with technology, creating innovative, sustainable and effective range of products to enhance overall wellbeing in a better way. The Gurgaon-headquartered direct-to-consumer brand was founded in 2016 by Puneet Gupta and the products were commercialized in 2019. Clensta pioneered the revolutionary waterless hygiene technology in India launching a range of zero-water personal-care products.

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Clensta has horizontally scaled into multi category personal care products. Each sustainable and highly effective. Clensta product is researched and developed at IIT-Delhi to provide consumers the better way.