Invested funds to be harnessed towards strengthening the technology stack, packaging, machinery and manpower
Anicut Capital, a leading venture capital firm, has announced an investment of Rs. 7 Crore in Uzhavarbumi, a D2C agri-tech startup that promotes direct commerce between farmers and consumers.
Uzhavarbumi home delivers farm-fresh milk to urban areas of Chennai, procuring milk from rural and marginal farmers at a better market price and forming a bridge between the primary producers (farmers) and consumers. This also empowers farmers with a stable income as Uzhavarbumi procures milk from them throughout the year.
Uzhavarbumi will utilize the funds raised from Anicut Angel Fund towards enhancing its technological prowess, improving plant and machinery equipment and amplifying marketing strategies. The startup also aims to reform the packaging of products and increase its employee strength while expanding its operations across Bengaluru in 2023 and Hyderabad in 2024.
“We are proud to associate with Uzhavarbumi in their mission to promote direct commerce between farmers and consumers. Their innovative approach towards supply chain management and focus on eco-friendly packaging aligns with our vision of promoting sustainable development. They rest immense potential in transforming the agricultural sector of India and we are excited to support their growth plans and expansion into new markets”, said IAS Balamurugan, Managing Partner of Anicut Capital.
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“We are thrilled to have Anicut Capital as our investor and partner in the mission to create a more sustainable and equitable agri-food system. With Anicut’s support, we aim to expand our operations and bring farm-fresh milk to more customers across India”, said, Vetrivel Palani, Founder and CEO, Uzhavarbumi.
Uzhavarbumi procures from 2200+ farmers and operates 42 hubs across Chennai, delivering dairy products to over 15,000 customers. The startup also recently launched its Android app on the Google Playstore and App Store which has witnessed over 25,000 downloads.
Currently, Uzhavarbumi is doing around 15 Lakh + home deliveries per year and has been continuously operating for the past 2105+ days without any break catering to the growing demand for farm-fresh milk among urban health-conscious consumers, households with new-borns or children, and the elderly. The company’s eco-friendly approach of using glass bottles for delivery, has been well-received by customers and leads to a reduction of 7 tons of plastic usage every year.
About Anicut Capital
Anicut Capital is a multi-asset financial institution with offerings in debt and equity. Anicut currently manages two debt funds (GAF-1 and GAF-2), Anicut Angel Fund and Grand Anicut Fund 3. Cumulatively, Anicut manages an AUM of Rs 1,600 crores with investments in early and growth-stage start-ups. Anicut’s portfolio companies include brands like Wow! Momo, Bira, Sugar Cosmetics, Earth rhythm, Wingreens, Blue Tokai, Sharechat, Mcaffeine, Milkymist, XYXX, Curatio Healthcare, Agnikul, and Grip Invest, to name a few.
Uzhavarbumi is Chennai’s Award Winning Dairy Company. UzhavarBumi Agro Products Pvt Ltd, founded in July 2017, is a fresh dairy products company based in Maduranthakam, Chengalpattu, India. UB’s core motive is to establish direct trade between local farmers and consumers. UB provides fresh dairy products including #milk, #ghee and #honey. Today, UB is one of Tamil Nadu’s leading brands, merchandising fresh dairy products.