Telecom operator Bharti Airtel announced on Tuesday that it has acquired a strategic stake in Lemnisk (Immensitas Private Limited) under Airtel’s Startup Accelerator Program. The transaction is subject to all applicable statutory approvals.
The Airtel Startup Accelerator programme, a part of Airtel Digital, invests in early-stage start-ups that are working on technologies that add strategic value to Airtel’s business proposition. The program gives startups an opportunity to deploy their technologies and applications at scale, as per reported by theprint.in.
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Lemnisk is a Bengaluru-based start-up that offers real-time marketing automation and secure customer data platform (CDP) capable of orchestrating 1-to-1 personalization and cross-channel customer journeys at a scale that increases conversions, retention, and growth for enterprises, the statement by Airtel said.
Speaking about the investment, Adarsh Nair, CEO – of Airtel Digital said: “We are delighted to welcome Lemnisk into the Airtel Start-Up accelerator program and be a part of our digital innovation engine. We see great potential in this alliance and together with Lemnisk we aim to create the world’s largest CDP platform.”
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Airtel said Leminsk is a Bengaluru-based start-up that provides real-time marketing automation and secure customer data platform (CDP) capable of 1-to-1 personalization and orchestrates cross-channel customer journeys at scale. that drives transformation, drives retention and growth for enterprises.
According to Subra Krishnan, Co-founder and CEO, Lemnisk: “My co-founders, Rinku Ghosh and Praveen DS, and I are very excited to strategically partner with Airtel and work together to unlock enormous value from customer data, while keeping privacy and consent frameworks at the core.”
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“There is really no global parallel for what Airtel wants to achieve, and that is inspiring for us. Airtel’s ambition aligns with our vision to offer a single frictionless platform to super large enterprises that both organizes and activates high volume and high velocity data. We are looking forward to achieving great things together.”(ANI)
About Lemnisk
Lemnisk is a Bengaluru-based startup that provides real-time marketing automation built on an Intelligent and Secure customer data platform orchestrating 1-to-1 personalization and cross-channel customer journeys at a scale that increases conversion, retention, & growth for enterprises.
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