Accel and Virat Kohli-backed men’s apparel business Wrogn has received Rs 75 crore from Aditya Birla Digital Fashion Ventures Ltd., a wholly owned subsidiary of Aditya Birla Fashion and Retail Ltd.
“ABDFVL, a wholly owned subsidiary of the company, has infused Rs 75 crore of the final remaining portion of the stated primary investments into Wrogn, increasing its shareholding from 17.10% to 32.84% on a fully diluted basis,” the firm said in a stock exchange statement.
According to the firm, the investment aims to expand ABDFVL’s portfolio of digital-first brands. “This infusion is in continuation of its earlier investment on certain milestone based valuations,” it added.
Founded in 2014 by Anjana and Vikram Reddy, the startup targets men aged 18-30, offering casual clothing, footwear and accessories known for their bold prints, vibrant colours and streetwear influences. It operates through both online and offline retail channels.
About Wrogn
Virat Kohli co-founded Wrogn, a prominent youth apparel brand operated by Universal Sportsbiz Pvt Ltd.
Want to go deeper into the world of startups and entrepreneurship? Check out these categories on VIESTORIES:
Startup Success Stories: Discover inspiring tales of startups overcoming challenges and achieving success.
Funding Startup News: Stay updated with the latest news and trends in startup funding and investment.
Startup Insights: Dive into in-depth analyses of various industries and market trends to make informed business decisions.
