Zepto Revolutionises Delivery Partner Experience with Reverie’s Localisation Technology.
Zepto, India’s fastest-growing consumer internet company known for its 10-minute delivery promise, has joined forces with Reverie Language Technologies to bring localization to its Zepto rider app to revolutionize the way it communicates with its delivery partners.
This partnership, aimed at localizing the Zepto rider app is a testament to Zepto’s commitment to inclusivity and technological innovation. This paves the way for a more accessible digital environment for delivery partners across India. The app has been contextually localized in six native languages Hindi, Telugu, Kannada, Tamil, Marathi, and Bengali.
The localization of the Zepto Rider app addresses the linguistic challenges faced by delivery partners and signifies a leap toward embracing the linguistic diversity of the country.
Zepto’s partnership with Reverie was fuelled by the latter’s reputation and proven track record in app localization, strengthened by its successful engagements with quick delivery apps. “Reverie’s advanced, superior quality Neural Machine Translation (NMT) and Transliteration outputs, coupled with its responsive and supportive team, made it the ideal partner for our app localization initiative,” said Shubham.
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Delivery partners are increasingly opting for the localized app in their native language, which indicates a successful adaptation among them. The strategic move has further enriched the engagement with the app’s additional features, including referral schemes and loyalty programs, eventually enhancing partner retention and engagement.
The localization effort is part of a phased approach, focusing on gradually implementing it across various app modules, aiming to cover all regional languages. This phased approach allows Zepto to measure the adoption and impact of localization, particularly among new delivery partners who are more receptive to using the app in their native language.
Looking ahead, the partnership between both companies and the expansion of this initiative by Zepto will continue to grow. It sets a new standard for inclusivity and accessibility in the delivery service industry.
Shubham Agarwal, Senior Product Manager at Zepto, said: “Our delivery partners, who often speak local languages, find it challenging to navigate an English-dominated digital landscape. By localizing our rider app into native languages, we aim to make it more intuitive and user-friendly for them. This change is already seeing greater adoption among Zepto’s newly onboarded delivery partners.This decision to localize the rider app comes from a deep understanding of our delivery partners’ needs. Navigating the app in their native language empowers them and streamlines the delivery process, ensuring our commitment to speedy delivery is met without compromise.”
About Reverie
Founded in 2009 by Arvind Pani, Reverie is India’s 1st AI-powered language technology company that offers next-generation text, voice, and video localization solutions. Reverie commits to creating language equality in the digital world and empowers government agencies and private enterprises to reach billions of people across the country in their native languages.
About Zepto
Founded in 2021 by Stanford University dropouts, Aadit Palicha and Kaivalya Vohra, Zepto became one of India’s fastest-growing internet companies of all time. Headquartered in Mumbai, Zepto has delighted millions of customers by delivering over 10,000 products, ranging across categories in 10 minutes through a network of delivery hubs across the country.
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