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Wondrlab India Acquires Influencer Marketing Platform OPA

By Team VS
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OPA, an influencer marketing platform, has been admitted to Wondrlab, the platform-first match network.

This is Wondrlab's second strategic acquisition in the influencer marketing sector and its sixth overall. The Network's dedication to improving its platform offerings and expanding its presence in the rapidly changing creator economy is further emphasized by this action.

OPA has a partnership with more than 300,000 influencers and 500 brands, such as Nykaa, Vero Moda, Purplle, Sugar, and Plum. OPA facilitates 40,000 collaborations per month, driven by a sophisticated technology stack and a user interface that streamlines the conventionally intricate process. This approach guarantees uncomplicated collaboration and establishes trust with influencers, which is essential for the success of large-scale campaigns.

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Wondrlab's position as a key participant in the influencer marketing space is further solidified by the combined strength of Opportune and OPA, resulting in one of the most comprehensive and extensive offerings in India.


Saurabh Varma, founder & CEO of Wondrlab Network, said: "We are super excited to welcome OPA to the Wondrlab family. With Rupansh and Chandan, we hope to supercharge our influencer offering. We remain extremely bullish about the creator economy and believe that mid-funnel and driving engagement will be critical for every brand.”


Rupansh Goyal, co-founder of OPA, said: “Wondrlab is a team of heavy hitters in the marketing landscape. We are incredibly excited to join forces with them. Their unparalleled expertise in scaling businesses and our technology create an ideal partnership. We’re confident that we’ll unlock new opportunities for brands and influencers, driving even more impactful collaborations. This collaboration truly feels like a perfect match, and we’re eager to see where it will take us.”

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