ANAROCK, a real estate consultancy, has announced an investment of around INR 200 Cr (USD 25 Mn) from 360 ONE Asset Management Limited (earlier known as IIFL Asset Management) (360 ONE Asset), an alternate asset managers and part of the 360 ONE group, a wealth and alternates-focused institution with more than USD 54 Bn assets under management.
This investment will enable ANAROCK to enhance its tech infrastructure, accelerate its expansion, and introduce innovations to bolster its leadership position in the Indian real estate services space.
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Commenting on this partnership, Anuj Puri, Chairman – ANAROCK, said, “We are delighted to have 360 ONE Asset as our first equity investor. This investment will go a considerable way in keeping ANAROCK at the forefront of the industry by fuelling further innovation and growth. The capital has been earmarked for faster business expansion and fine-tuning our proprietary Proptech platforms, which have proved to be game changers for our real estate marketing capabilities. We will continue to explore new high-growth business opportunities.”
The partnership with 360 ONE Asset will mirror the economic and financial growth of India across all real estate sectors.
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Sameer Nath, Chief Investment Officer and Head of Venture Capital & Private Equity at 360 ONE Asset, said, “We are delighted to be the first equity investor for ANAROCK. In ANAROCK, we observe a top-class management team, premier marketing and advisory capabilities and a clear leader in India’s large and growing real estate services sector. We have also been impressed by the tech infrastructure and innovative platforms being built by the company. We look forward to partnering with Anuj, Rohin and the entire ANAROCK team in the next phase of their exciting growth journey.”
“Our partnership with 360 ONE Asset is the result of months of strategic planning, as we were seeking a partner who shares our commitment and passion for innovation in the real estate consulting and technology space,” said Rohin Shah, Director & Co-Founder – ANAROCK. “This collaboration will significantly leverage our 30 years of experience in the Indian real estate market and accelerate our pursuit of innovative and market-leading real estate solutions for our clients. Our key focus will remain research and technology-driven marketing and sales of real estate across all major sectors acting for developers, investors, and occupiers.”
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About ANAROCK
ANAROCK is a leading independent real estate services company with a visible presence across India and the Middle East. The Company has diversified interests across the real estate lifecycle and deploys its proprietary technology platform to accelerate marketing and sales on behalf of its clients.
About 360 ONE Asset
360 ONE Asset Management Limited (“360 ONE Asset”), earlier known as IIFL Asset Management Limited, is one of India’s largest alternate asset managers with overall alternates AUM and public market mandates of more than USD 8 Bn as of 31 Dec 2023. 360 ONE has a leading Venture Capital and Private Equity platform with USD 3 Bn AUM as of 31 Dec 2023.
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