Wipro Limited, a leading technology services and consulting company Collaboration with Cisco and AT&T to Expands Retail Media Offering.
This improved product acts as a holistic retail transformation platform to maximise the potential of retail media networks. It was created in collaboration with Cisco and AT&T and makes use of Amazon Web Services (AWS).
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In order to meet the unique demands of retailers while maintaining compliance with privacy regulations, Wipro VisionEDGE+ integrates dynamic digital signage with state-of-the-art AI-based systems that give business insights, customer sentiment analytics, and traffic management data.
Wipro VisionEDGE+ provides businesses and retailers with an omni-channel, quantifiable, and potent platform that enhances their current digital strategies.
Malay Joshi, Chief Executive Officer, Wipro Limited, said: “We are thrilled to leverage Wipro’s over two decades of Retail expertise for our customers, empowering them to capitalize on the billion-dollar opportunity in advertising revenue,”
Sarita Rao, Senior Vice President, AT&T, said: “The retail revolution is fuelled by connectivity and AT&T’s next-level network infrastructure serves as a secure and reliable foundation for Wipro VisionEDGE+. This solution showcases our collaborative approach to help businesses unlock new insights to drive success in the digital era,”
Tim Coogan, Senior Vice President, Cisco, said: “We are proud to complement Wipro VisionEDGE+ with our secure and intelligent networking solutions focused on retail environments,”
About Wipro
Founded in 1945 by M.H. Hasham Premji, Wipro Limited is a prominent international provider of business process outsourcing, consulting, and information technology services. Wipro’s broad service offering and innovative delivery methodology have earned it recognition on a worldwide scale.
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