Truecaller is announce a partnership in India with Tanla Platforms Limited. Truecaller Business Messaging will be powered by Tanla’s Wisely platform.
In the first stage, the estimated volume of instant messages delivered is estimated to reach 1 billion in the first year.
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“We have had a fruitful collaboration with Tanla since 2021 through its subsidiary Karix Mobile, where we offer the Verified Business Caller ID for their enterprise customers. That we are now able to extend this partnership to also include business messaging opens up for a whole new way of communicating for many Indian businesses. Our partnership with Tanla is a step forward to offer a simple and effective communication platform for businesses. Tanla and Truecaller will bring in critically-important capabilities and is a partnership of two leading companies bringing their innovation platforms together to help enterprises connect with their customers with content that matters. It overcomes the drawbacks of traditional communication solutions and has the potential to transform the digital engagement landscape. We are committed to deepen this partnership as we expand ahead and hoping to serve our users better”, says Alan Mamedi, CEO and co-founder of Truecaller.
Through this partnership, businesses will be able to connect with over 300 million Truecaller users by sending them relevant messages that are engaging and rich in multimedia. Unlike standard SMS services, business messages offer advantages to organisations like reduced prices, faster deliveries, and better analytics. They can also include photos, videos, location pins, and even documents.
“The Wisely – Truecaller business partnership is another step in our pursuit to provide best-in-class solutions to our enterprise customers. Together with Truecaller, we are enabling enterprises to create more relevant, secure and rich digital experiences with a personal touch. We are thrilled to partner with Truecaller and are confident of achieving impact at scale” said Uday Reddy, Chairman & CEO of Tanla Platforms Limited.
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About Truecaller
Truecaller is the leading global platform for verifying contacts and blocking unwanted communication. Truecaller has been listed on Nasdaq Stockholm since 8 October 2021.
About Tanla
Tanla transforms the way the world collaborates and communicates through innovative CPaaS solutions. Founded in 1999, it was the first company to develop and deploy A2P SMSC in India.
