Community-led ecommerce platform The Nestery has raised over Rs 6 crore in funding round from Inflection Point Ventures (IPV).
The startup plans to use the funds to expand its team, improve technology, and produce original content.
The Bengaluru based The Nestery was founded in 2019 by Vaishnavi Rangarajan and T S Viswanathan, It is a marketplace for baby and maternity products that helps parents figure out what, when and why to buy.
The startup has over 400 brands registered on the platform, and a parenting community called ‘The Nest’, which caters to over 100,000 parents across the country.
“A new parent today is spoilt for choice but doesn’t know what to choose because parenting is a brand-new life stage with a steep learning curve. So, they rely on research or consulting other parents about what to buy, and when to buy. We want to use our contextual catalog to help parents discover the right products at the right time on their parenting journey,” said, Vaishnavi Rangarajan, founder and chief executive officer, The Nestery.
“We are excited to bring IPV on board to lead this round. We are looking forward to collaborating with IPV and scaling this business along with all stakeholders,” she added.
“The Nestery is a holistic platform which handholds parents, especially the first timers to purchase from a complete range of products which are child friendly and much needed for their development. The guidance at the initial stage on what to purchase, when is the right time to introduce the child to a product and why one should be exposed to a particular product provides an edge to anxious parents who are entering uncharted territory. IPV looks forward to help the company scale its business,” said, Vinay Bansal, founder and CEO, Inflection Point Ventures.
About The Nestery
Building community-led e-commerce for the modern parent. At The Nestery, they want to be your partner in parenting, someone who does the thinking for you. They help you with what you need, just when you need it.