Plantly Delight Pvt. Ltd, which runs Sudo Foods, a direct-to-consumer (D2C) plant-based meat brand has raised undisclosed amount in seed funding round from Java Capital and Betaplus Capital.
Other angle investors including Ravi Saxena (Wonderchef), Deep Bajaj (Sirona Hygiene) and Ajay Garg (Equirus Capital), also participated in this round.
The startup plans to use the funds to expand its team into food technology, food production, safety, compliance and culinary applications.
The Bengaluru-based Sudo Foods was founded in 2022 by Abhinav Chawla and Sadhika Agarwal, It claims that its chicken-based foods are 100% plant based.
Its products- plant-based Chicken Samosas, Chicken Seekh Kebabs, Chicken Popcorn, and Mutton Galouti Kebabs, are now retailing on their website and popular online platforms like BigBasket.
“We are glad to have raised capital from investors who not only believe in us but are also very bullish on the category. With this fundraise, we intend to invest heavily in marketing and R&D, as well as expanding the team and distribution network”, said Abhinav Chawla, co-founder, Sudo Foods.
The startup aims to ‘unjunk’ packaged food and provide tasty, nutritious, sustainable snacking options to India’s vast non-vegetarian population.
“Plant-based meat is one of the fastest growing markets in the world, mostly fueled by ‘flexitarians’ taking to meat alternatives in addition to meat. Taste, nutrition, cost, convenience, and a deep understanding of the Indian palate are critical success factors. These factors make a strong case for Sudo Foods – they have doubled down on taste and nutrition and their products are centered around the Indian consumer. Abhinav and Sadhika are very passionate founders, focused on building a large global brand. The product knowledge and sourcing tie-ups that they have gained in a short period of time since launch is impressive! Java Capital is excited to be a part of their growth story”, said, Bhargavi V, Founding Partner at Java Capital.
About Sudo Foods
A 100% plant-based plant-based meat alternative that has been carefully curated keeping meat lovers in mind. Built by former meat eaters and current plant lovers!