The Creative, Cultural, and Creative (3C) sector in India has the potential to transform the lives of millions and become a sunrise industry for the country. It can create livelihoods that not only provide supplemental income but also respect and dignity; that do not require migration from villages into cities and avoids all the human misery that comes with migration. It can empower women in their own communities. Moreover, it can serve as a means to conserve our culture, traditional skills, and knowledge while creating products that are both environmentally friendly and socially responsible.
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