[Funding alert] Swageazy Raises 7 Cr Seed Funding Led by Info Edge Ventures

In a seed fundraising round headed by Info Edge Ventures, Swageazy, one of India’s all-inclusive enterprise gifting marketplaces, raised INR 7 crores. Ankur Agarwal, co-founder of Dunzo, Dhruv Toshniwal, CEO & founder of The Pant Project, Kartik Mandaville, CEO of Springworks, and other notable angel investors took part in the round as well as Anicut Capital, Huddle Ventures, and others.

The start-up plans to use the recently received cash to hire new employees, invest in technology and product development, and grow its customer base, as per reported by IndianWeb2.

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Commenting on the Company’s vision and fundraise, Sameer Wahie, Founder & CEO, Swageazy said, “The corporate gifting industry has boomed over the past few years, as the new work paradigms have heightened the importance of building a rapport with employees, clients, and potential customers alike. Our goal is to bring the efficiency and scale of the digital era to the age-old channel of offline gifting. It will integrate with current marketing, sales, and HR management applications and enable users to automate gifting based on milestones. We also intend to use data to estimate the return on investment for these gifting initiatives. The latest round of funding will enable us to accelerate our product development and improve our go-to-market (GTM) strategy to add significant value for our clients.”

Founded by Sameer Wahie and Sneh Setu in 2021, Swageazy is an all-in-one enterprise gifting platform assisting startups & modern workplaces to shop, store and deliver high-quality swag around the globe.

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Speaking on their investment in Swageazy, Rishabh Katiyar, Principal at Info Edge Ventures said, “Anyone who has ordered swag or gifts for their employees, customers, prospects or key stakeholders knows how broken and inefficient the entire process is. Swageazy offers one of the most comprehensive end-to-end gifting platforms with a marketplace of curated vendors, ability to customize giftpacks, seamless integration with existing HRMS/CRM tools, global fulfilment and deep analytics. In a short span of time, Swageazy has become a trusted partner to enterprises like Amazon, Linkedin, Coursera, Chargebee, Pidilite, among others. The team has executed well in a bootstrapped manner so far and we are very excited to partner with them on this journey of scaling Swageazy into a brand that becomes synonymous with swag/gifting.”

Swageazy wants to improve its strategies to fuel expansion throughout Indian and worldwide markets and has ambitious growth ambitions for the upcoming years. Since its launch, the platform has created, packaged, and dispatched more than 30,000 swag packs for 125+ businesses, including LinkedIn, Coursera, Amazon, Pidilite, and Chargebee, among others, as per reported by IndianWeb2.

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Sanil Sachar, Founding Partner, Huddle added, “Swageazy has built an offering which is essential in the value chain of organisations, irrespective of their scale. The efficiency of their product has been witnessed by several startups and global organisations, leading to reduced costs, increased employee morale, improved processes for HR within these organisations, with a solution that has a global use-case. We’re incredibly proud to see how Sameer and Sneh, have built this venture keeping a fundamental focus on sustainability and then scale, to get to this point, where we are joined by a great list of brilliant investors to help continue their scale. We’re excited to take Swageazy across geographies in a solution that has been increasingly demanded.”

About Swageazy

Swageazy is an all-in-one enterprise gifting platform that helps companies use presents, cards, and personalised goods to increase engagement, brand exposure, and true connections. They automate gifting for employees, customers, and prospects worldwide.

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