HomeInsightFunding Alert Personal care brand True Frog raises Rs 1.65 Cr in funding...

[Funding alert] Personal care brand True Frog raises Rs 1.65 Cr in funding round

A group of angel investors invested in the personal care company True Frog. True Frog raises Rs 1.65 crores (USD 2,00,000) in a financing round.

A group of angel investors invested in the personal care company True Frog. True Frog raises Rs 1.65 crores (USD 2,00,000) in a financing round.

The funds will be used to strengthen the research infrastructure, broaden the product offering, increase team size, and concentrate on branding and marketing by the vegan, harmful chemical-free skin and hair care business, as per reported by BW Disrupt.

Rehan Sheik, CEO of Clicktech, Jason Jose, Co-founder and Director at XELPMOC, Saurabh Sharma, Founder and CEO of Future Wagon, and Atul Siddam, Co-Founder and Director at Diligent are among the well-known individuals who have invested in the company.

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“From being a formulator to founding True Frog, a clean beauty brand that strives towards creating products accustomed to Indian Hair and Skin brings me immense joy. The response and support from our customers and the beauty industry are inspiring. We intend to excel in the bar set for us as a home-grown brand comparison to the International brands out there”, says, Sarika Gawande, Research and Development Head and Co-founder of True Frog.

More than 15 items, including Cleansers, Moisturizers, Hair Masks, Curl Stylers, Dandruff Treatment, etc., are available from True Frog in the hair care and skin care categories. These goods can be purchased through online retailers like Amazon, Nykaa, Vanity Wagon, Purplle, and the company’s website.

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Subrata Nag, Chairman & Managing Director, True Frog says, “Two years of True Frog, the journey has been nothing but incredible. We are grateful to all the investors who believed and supported us to lead the path of clean beauty and have inspired us to aim higher and achieve substantially and sustainably.”

About True Frog

At True Frog, they are committed to bringing you the best of nature and science, no strings attached. They strongly believe that beauty can have integrity and true goodness comes with no hidden trade-offs. True reflects the scientific rigour in their processes and Frog reflects the uncomplicated purity of their resources.

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