A House of Brands (HoB) start-up called SuperCluster Pi has raised $2 million in a seed fundraising round that was headed by Bobby Balachandran of Exterro Inc. Other notable angel networks that participated in the round include Inflection Point Ventures (IPV), Hyderabad Angels, Faad Network, and AngelBay.
Important social influencers like Bhuvan Bam, Arvind Arora (A2), Prafull Billore (MBA Chaiwala), Ranveer Allahbadia of Beer Biceps, and others have invested in the round, as per reported by Indianretailer.com.
Vishnu Prasath Devarajan, Founder of SuperCluster Pi said, “SuperCluster Pi is on a mission to make India healthier by curating all entrepreneurial efforts in the proactive wellness sector together. We are committed to making a healthy lifestyle possible, accessible, and sustainable. Our team is thrilled to be backed by investors with capital, support, and guidance early on in our journey. SuperCluster Pi will continue to grow and acquire brands in the proactive wellness sector so that our mission of building a Healthier Tomorrow becomes a reality.”
Vishnu Prasad Devarajan founded this company in 2021. Supercluster Pi acquired and expanded the D2C brand which is consumer-centric, problem-solving, and socially conscious.
Over the past six months, the firm has purchased three D2C brands in total, reaching 30,000+ consumers per month. As of right now, it collaborates with ByNature (Superfood and Breakfast), Auravedic (Ayurvedic skincare), Fragrance and Beyond (Skin-Safe Body Fragrances and Deodorants), as well as five other in-house companies that offer products for skincare, haircare, sleep, anxiety, and plant protein supplements.
Rathnakar Samavedam, Investment Director at Hyderabad Angels, said, “SuperCluster Pi is unique in its proposition of making the society – people and business – work towards a common goal of a healthier tomorrow. Their team has shown immense potential with the existing portfolio of D2C brands by taking them faster and closer to digital-first consumers. We are extremely bullish on the vision and the sustainable business model of SuperCluster Pi.”
About SuperCluster Pi
With its consumer-focused, problem-solving, and socially responsible businesses, SuperCluster Pi, a House of Brands (HoB) start-up, aims to create the “Unilever of Tomorrow.” They are devoted to achieving their goal of enabling sustainable, affordable, and healthy living.