In order to launch a line of kids’ home accessories, DailyObjects, a global brand of lifestyle accessories, and Smartsters, a brand of home spaces that is design- and child development-driven, have partnered.
Both brands will benefit from the strategic partnership in terms of consumer awareness and delivering complementing, new, relevant product categories to existing markets, as per reported by BW Disrupt.
This playful functional collection is designed for kids up to the age of 13 years. Some of the company’s products include the Ellie Table Mat, Hive Desk Caddy, Raccoon Tray, Olbert Storage Basket, Bearcube Pen Stand, Kangaroo Bed Pocket, and Meerkat Laptop and Book Stand.
Pankaj Garg, Co-founder, and CEO, DailyObjects said, “We are excited to collaborate with Smartsters. We reciprocate our synergies by leveraging innovation and creative design to create multifunctional products for daily use. As part of this collaboration, we integrated their functional designs with our material, manufacturing, sampling, and creative design expertise to create this range. This alliance brings fresh designs and innovative solutions for the modern era and millennial parents. Through our strategic partnership with Smartsters, we further aim to strengthen our presence in the market.”
All these collections will be available on the DailyObjects website and app, Smartsters website and across marketplaces including Amazon, Myntra, Nykaa, HomeTown, and Pepperfry.
Sharing the information, Ashni Biyani, Founder, Smartsters said, “We are thrilled to launch this collaboration with DailyObjects which is known to offer innovative & functional designs with global appeal & superior quality. Smartsters products are guided by child developmental counselors and designed by award-winning designers. We have blended Smartsters’ idea of playful, functional, and ergonomic design and DailyObjects’ creative design, product development, and manufacturing capabilities to offer best-in-class products. We intend to pursue this collaboration for a longer tenure to keep offering innovative product lines for kids.”
This collaboration will explore the potential of this category and take the business to the next phase of growth.