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zuvelio Photograph: (zuvelio)
This is an inspiring Startup story of Jaipur-based Zuvelio, a startup founded by brothers — Jitender Soni and Jayant Soni. What started as a strong passion to make a real impact, both innovative minds have transformed into a ₹1.13 Cr. revenue milestone.
The Birth & Early Journey of Zuvelio
Jitender Soni and Jayant Soni are both visionary leaders behind the startup Zuvelio. Jitender and Jayant's story goes back. Duo brothers come from a business-oriented family. Their family business has a long history of almost 50 years of making traditional jewellery.
Jitender could have easily followed the easy route of his family’s successful business, but his passion for entrepreneurship led him to build something of his own, driven by the desire to create real impact.
With this determination, the journey of Jitendra started with his 1st startup, a modern café chain. However, due to improper management, the startup was unsuccessful. Next, he started an IT company that made a profit, but it didn’t make him feel excited.
Jitendra shared his experience with his brother Jayant, who has a B.Tech degree and once aspired to become an IES officer.
It was the time in 2019 when Jitendra and Jayant noticed a significant gap: the lack of accessible yet affordable luxury jewellery for an expanding global market. This make them realised that the customers were stuck with boring, expensive natural diamond jewellery.
All these experiences sparked a game-changing idea in the visionary minds. Turning the significant gap into a key opportunity, the duo brothers set out on their journey from brothers to founders with a vision to address the gap, offering unique and affordable luxury jewellery.
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Concept To Creation
To turn the concept into reality, the duo brothers took a leap of faith and embarked on their journey to revolutionize the diamond industry by offering a sustainable, ethical, and affordable alternative to mined diamonds.
In 2019, Jitendra and Jayant Soni launched Zuvelio, a jewellery company based in Jaipur. The company makes jewellery using sustainable and innovative materials, offering a mix of luxury and affordable options.
The business specializes in jewellery made from moissanite and lab-grown diamonds. These alternatives to natural diamonds offer a more affordable and eco-friendly option. With more than 5,000 customers from all around the world, the company has gained popularity for providing high-quality, sustainable jewellery.
Overcoming challenges
Turning a concept into reality wasn't a cup of tea—it was a long journey fuelled by the collective efforts of the founders. Founders also struggled with many challenges while building Zuvelio as a trusted platform.
Zuvelio faced some problems at the beginning, such as managing money, building a brand for direct sales, and shipping products overseas. But instead of stuking on the problems, they focused on the solutions. The Zuvelio team knew that success would come from hard work and learning through challenges.
They learned quickly and improved things like packaging and how they worked. When the COVID-19 pandemic caused delays, Zuvelio used the time to stay connected with its customers by sending them gifts and updates, which helped build trust and loyalty.
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Reaching new heights
Turning their lifelong passion to make a real impact in the entrepreneurial world, they turned the gap into a thriving business. The founders have not only created a sustainable venture but also contributed to the intellectual growth of jewellery industry.
With their collective efforts, they built a thriving business, serving over 5,000 satisfied customers worldwide, generating ₹1.13 crore in total revenue, and reaching nearly ₹15 lakh in monthly sales.
What's next
The story of Zuvelio isn't just about creating beautiful jewellery; it’s about inspiring a movement where luxury meets purpose and tradition meets the future.
Next, Zuvelio plans to open its first store in important countries like the US, Canada, the UK, and India. The founders are not just selling jewellery; they’re creating a brand that shows off India’s modern innovation and focuses on being environmentally friendly.
Zuvelio founders believes, “Don’t wait for the perfect time or resources. Just start. The world will recognize your hunger and take you forward."
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FAQ
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