Best Jewellery Startups in India for 2025

Jewellery has been an important part of Indian culture for centuries and plays a big role in many aspects of life. It is especially meaningful in weddings, family celebrations, festivals, and even for everyday wear. Jewellery startups in India are growing fast and becoming a big part of the country online shopping and fashion industries. 

These businesses mix traditional jewellery-making techniques with modern designs offering everything from high-end pieces to affordable customizable options. Many focus on being eco-friendly and ethically sourcing their materials, while also using new technologies like 3D printing and AI to create personalized jewellery. 

Online shopping has become a major way for these startups to reach more customers and offer a more customized experience. Indian startups are responding to changing customer tastes such as a preference for simple, modern designs and high-quality, long-lasting pieces making them key players in both the Indian and global markets.

Top Jewellery Startups in India for 2025

Explore India's innovative jewellery startups. They are bringing beautiful designs and personalized pieces to modern jewellery consumers.

GIVA

GIVA is a premium jewellery brand offering silver, gold, and lab-grown diamonds. We’ve grown to become the largest D2C jewellery brand in India, trusted by customers as a top choice for gifting. GIVA’s journey continues to shine even brighter. The product range includes bracelets, earrings, necklaces, rings, pendants, chains, and more. 

The jewellery is made from gold, silver, and other materials, including lab-grown diamonds. The company also has a mobile app available for both Android and iOS users. Their products are shipped to several countries, including Singapore, the US, Spain, Australia, Cambodia, the Caribbean, Luxembourg, New Zealand, and more. In July, GIVA raised INR 270 Cr in a Series B funding round.

Know about the GIVA Jewellery Franchise.

BlueStone

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BlueStone is India’s top choice for high-quality fine jewellery with beautiful designs. We aim to change the fine jewellery and lifestyle market in India by focusing on great craftsmanship, quality, and customer experience. BlueStone is a D2C jewellery brand founded in 2011, operating across multiple channels. It offers a wide range of over 8,000 stunning designs, including rings, pendants, earrings, and more. 

BlueStone is both an online and offline jewellery retailer offering a wide variety of designs, including rings, earrings, pendants, necklaces, and more. They also provide a range of services to make the shopping experience even better.

Know How to Start a Small Jewelry Business from Home.

CaratLane

CaratLane is an omnichannel jewellery brand based in Chennai, offering a wide range of loose diamonds. Founded in 2008 by Mithun Sacheti and Srinivasa Gopalan, it is now a subsidiary of Titan. CaratLane operates in both India and the United States, and in the last two years, they have expanded to ship products internationally. 

Today, they deliver jewellery to over 132 countries, including the USA, UK, Singapore, Australia, Dubai, and Canada. CaratLane’s jewellery franchise has also become one of the most popular in the industry.

Know about the Caratlane Franchise Cost in India (Profit Margin and Investment Price).

Monica Vinader

Monica Vinader is a British jewellery brand that designs and sells necklaces, pendants, earrings, rings and friendship bracelets. The brand offers demi-fine jewellery, which is a mix of fine and fashion jewellery, with prices that reflect this balance. Known for its affordable luxury, Monica Vinader is growing quickly as a D2C brand, famous for designs that can be personalized and stacked.

The brand uses sustainable materials like recycled silver and ethical gemstones to make modern jewellery. Their collection includes helix earrings, rose gold pieces and pearls giving you everything you need to create a style that's all your own.

Meet Hukum Singh Kumpawat - Shiv Jewellers, brings royal elegance to life with his handcrafted Rajputi Kundan jewellery.

Melorra

Melorra is a Bengaluru-based startup, founded by Saroja Yeramilli in 2016. The brand offers modern, stylish gold and diamond jewellery designed for everyday wear. You can buy Melorra jewellery both online and in physical stores. Melorra focuses on trendy and affordable jewellery that matches current fashion styles. While fashion trends change quickly, jewellery often doesn’t keep up. 

At Melorra, trend experts follow global fashion runways like Paris and Milan to create jewellery that suits today’s styles. Their collection includes bracelets, earrings, rings, pendants, and more, all made with gold and diamonds. They also offer gold and silver coins.

Blue Nile

The Blue Nile is a river in East Africa that starts in Ethiopia and flows into the Nile River in Sudan. The Blue Nile is one of the most well-known international rivers, originating in the Ethiopian highlands. It flows through various geographical regions and serves different communities in the upper and lower Nile countries—Ethiopia, Sudan, and Egypt. 

Its catalog features a wide range of diamonds and jewellery styles including rings, wedding bands, earrings, necklaces, pendants, bracelets, gifts and accessories. The brand also offers an online customization platform allowing users to design their own rings.

Mejuri

Mejuri is a fine jewellery brand that offers everyday jewellery, available both online and in-store. Mejuri is a company based in Ontario that specializes in everyday fine jewellery. They offer a variety of pieces, such as earrings, rings, necklaces, bracelets, and more, all available online. 

Mejuri is a private label jewellery brand. Its product range includes rings, necklaces, earrings, bracelets, anklets, and more. Mejuri is a direct-to-consumer fine jewellery brand that offers handcrafted, everyday jewellery at a much lower price than traditional retail. 

Voylla

Voylla is an online platform that offers exclusive jewellery and accessories designed by talented Indian designers available to customers worldwide. It is a fashion jewellery brand known for offering high-quality, affordable jewellery for both men and women. With over 150 stores across India, Voylla has become a popular brand, offering imitation jewellery at accessible prices, which has helped attract a large customer base. 

The brand features a variety of collections, including temple jewellery, bridal sets, cocktail jewels, and more. Voylla is known for its handcrafted pieces, inspired by traditional art, crafts, and stories.

Kalyan Jewellers

Kalyan Jewellers is one of the famous jewellery retailers in India based in Thrissur, Kerala. The company has a rich history backed by over a century of experience in textile trading and distribution. Known for its beautiful and high-quality jewellery collections Kalyan Jewellers has built a strong reputation in the industry. 

With a legacy that spans many decades, the brand has become popular for its attention to detail, excellent craftsmanship and outstanding customer service. The company has its roots in textile retail and wholesale with over a century of experience in the industry.

Amitabh Bachchan is brand ambassador of Kalyan Jewellers.

Versace

Versace is a luxury Italian fashion brand founded by Gianni Versace in 1978. The brand designs, makes, sells and distributes a wide range of products.  It is known for producing high-end Italian-made ready-to-wear clothing, accessories, and haute couture pieces under the Atelier Versace label. 

The company creates Italian-made ready-to-wear clothing, accessories, and haute couture under its Atelier Versace brand. It also licenses its name and branding to Luxottica for eyewear. Some of Versace's most iconic designs include bondage-inspired pieces, baby-doll dresses, and silver-mesh togas.

Pipa Bella

Pipa Bella is an online fashion brand that offers trendy jewellery and accessories for women in India. Founded in 2013 by Shuchi Pandya, Pipa Bella is an online store offering custom and ready-made fashion jewellery at affordable prices. The platform introduces over 100 new styles of fashion accessories every week, with prices ranging from INR 500 to INR 3,000. 

Pipa Bella is a groundbreaking digital fashion brand that offers trendy jewellery and accessories for women in India. Combining e-commerce, social media and personalized service we offer over 1,000 unique, high-quality and affordable styles.

Priyaasi

Priyaasi is a contemporary jewellery brand that adds a modern twist to traditional Indian designs, creating a beautiful fusion of both worlds. It’s perfect for the fashion-forward woman who loves to dress up, celebrate, and enjoy life. Priyaasi is an online jewellery brand that offers a range of contemporary pieces blending traditional Indian designs with modern styles. Their collection includes bangles, maangtikas, earrings, and more. 

Priyaasi uses eco-friendly and non-precious metals, along with high-quality stones, to craft its jewellery. Founded by Priyanka Khandelwal in 2018, the brand sells its products directly on online marketplaces such as nykaa, Amazon, and flipkart. In addition to these platforms they have expanded their reach by selling internationally on Amazon US.

Sukkhi

Sukkhi is a fashion jewellery brand offering a wide range of Indian jewellery for women, including CZ, Kundan, and ethnic designs. The brand is known for its high-quality, skin-friendly pieces. Sukkhi jewellery is available both online and in retail stores. 

An internet-first brand specializing in fast-fashion jewellery, offering a wide range of products including necklaces, bangles, earrings, rings, toe rings, chains, hair clips, brooches, nose rings, and more. Sukkhi was founded in 2012 by Bhavesh Navlakha as a retail startup offering high-quality, trendy fashion jewellery.

Conclusion

Jewellery startups in India are quickly changing the traditional jewellery industry by blending modern technology with traditional craftsmanship. With the rise of e-commerce, these startups are making fine and fashion jewellery more accessible, affordable and customizable for the contemporary consumer. Jewellery startups are focusing on new trends like sustainable practices, simple designs, and custom-made pieces to meet the needs of different customers. 

Also platforms that help businesses go online, like SaaS solutions, are helping retailers grow and adapt. As customers' preferences change, these startups are set to play a big role in shaping the future of the jewellery industry in India and beyond. As customer needs change these startups are ready to play an important role in shaping the future of the jewellery industry in India and around the world.