Zupee enters into short-form videos with launch of Zupee Studio after real-money gaming ban

Gurugram-based online gaming platform Zupee has launched Zupee Studio , a short-video content platform. 

It will offer 1–3 minute mini episodes in genres like drama, romance, thriller, and comedy. The platform will first be available on select Android devices and later on iOS.

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Zupee Studio is the first of several new experiences the company plans to launch, while still serving its free-to-play users.

“Zupee Studio reflects our long-term vision of shaping the future of entertainment in India. For us it has always been about creating joy and connection for millions of Indians," said Dilsher Singh Malhi, Founder and CEO at Zupee.

"This growth chapter echoes our belief in storytelling as a powerful force to engage, inspire and entertain. We are extending that philosophy into entertainment by creating a platform that entertains, connects and resonates with millions of Indians,” he added.

Rival platform winzo also launched micro dramas in August through its feature WinZO TV.

About Zupee 

Founded in 2018 by Malhi and Siddhant Saurabh, Zupee focuses on board games like Ludo and Snakes and Ladders, and recently added carrom. After the RMG ban, the company announced plans to expand its online social games, offering them on an ad-supported model.

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