ZEE Entertainment invests in content & tech startup Bullet to enter microdrama universe

Leading broadcaster ZEE Entertainment Enterprises Ltd (ZEEL) has entered into a strategic equity partnership with Bullet, a new-age content & tech startup.

ZEEL did not disclose many details about the deal but confirmed that it "will invest in or acquire a stake in Bullet."

Read also- Microdrama OTT platform Flick TV raises $2.3 Mn in seed round

"Bullet will be launched within the ZEE5 ecosystem, leveraging its strong user base by enabling access to high-quality, bite-sized entertainment directly through the platform," according to a joint statement.

"The strategic partnership of ZEEL with Bullet is a firm testament of the company's commitment towards embracing innovative storytelling formats and nurturing the next wave of digital content consumption," it said.

About Bullet 

Founded in April 2025 by ex-Fanory cofounders and media industry veterans Azim Lalani and Saurabh Kushwal, Bullet has built India’s first micro-drama app, offering fast-paced, creator-driven content in short, vertical-format episodes aimed at younger audiences.

To appeal to a pan-India audience, the app will be available in multiple languages and will leverage the company’s extensive content library and language expertise.

It aims to meet the changing viewing habits of young users with mobile-first, quick, and immersive stories. The platform will also feature AI-powered pricing and performance prediction for content acquisition and distribution, along with gamification elements to boost user retention and loyalty through rewards.

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