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WPP, Global advertising giant has appointed Deepa Jatkar as the India lead for OpenDoor, its unit focused on managing Amazon’s media planning and buying operations.
This move is part of WPP’s strategy to strengthen its presence in India, a key market for Amazon.
Jatkar joined Wavemaker India in 2023 as chief growth officer and brings over 20 years of experience in media and consumer technology. She was previously part of Meta India’s global sales and marketing team, where she played a key role in India’s sales leadership group before joining WPP’s Wavemaker.
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About OpenDoor
WPP describes OpenDoor as a unique partnership that combines the strengths and visions of both WPP and Amazon. The aim is to create new opportunities for innovation, learning, growth, and sometimes even failure. Every project with OpenDoor is seen as a chance to drive impact.
The OpenDoor model is designed to boost productivity by focusing on WPP’s approach to people, platforms, and processes. It covers all areas of WPP, including media, business consultancy, communications, brand strategy, tech and commerce, public relations, and production.
To strengthen its presence in India, a key market for Amazon, WPP is enhancing its capabilities by appointing leadership for OpenDoor and hiring directors in planning, trading, and investment.
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