TCS Partners With Salesforce To Boost AI Adoption

Tata Consultancy Services (TCS) announced a new partnership with Salesforce on Thursday to help manufacturing and semiconductor companies benefit from artificial intelligence.

As part of this, TCS introduced three initiatives- Semiconductor Sales Accelerator to boost sales using data-driven insights. Seller for the Future to offer real-time insights, predictive analytics and personalized recommendations. Digital Field Service to support field technicians with real-time data, predictive maintenance and better scheduling.

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"The collaboration will leverage the combined industry expertise, AI, and cloud capabilities of TCS and Salesforce to help manufacturers and semiconductor chipmakers to unlock data-driven insights for smarter selling and exceptional service," according to a release.

"Recognising the unique challenges and opportunities within the manufacturing and semiconductor industries, this collaboration leverages the combined strengths of both companies to digitally transform how customers in these industries sell and service their products," it said.

Prashant Shirgur, Global Head of Enterprise Solutions for Technology, Software and Services at TCS, said, "In today's fast-paced semiconductor market, access to accurate, real-time information is essential for sales success and added that the company is committed to equipping clients with the insights they need to grow their business efficiently.

"TCS Crystallus on Salesforce equips sales teams with the intelligent tools they need to engage customers with confidence, shorten sales cycles, and drive revenue growth," Shirgur said.

TCS says a major challenge for companies adopting AI is making the most of their data, especially in large organizations where data is scattered and unorganized.

Its partnership with Salesforce aims to solve this by using their combined expertise to help manufacturing and semiconductor companies improve sales and service.

TCS has over 20 years of experience in the semiconductor industry, covering research, design, manufacturing, and advanced packaging.

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