Health food brand The Whole Truth raises $15Mn In Series C Funding

The Whole Truth (TWT), a clean-label food brand, has raised $15 million in a Series C funding round led by Belgian investment fund Sofina.

The funding round also saw participation from its existing investors including Z47 (formerly Matrix Partners India), Peak XV Partners and Sauce.VC.

Angel investors like Nithin Kamath (zerodha), Sriharsha Majety (Swiggy), and Jaydeep Burman (Rebel Foods), who had backed the company earlier, have backed again, strengthening its market position.

The new funding will help TWT expand its in-house manufacturing, hire more talent and grow its product range. The company is committed to making the packaged food industry more transparent and honest, challenging misleading labels and outdated practices.

Read also- John Abraham-Backed NOTO Ice Cream Raises Rs 15 Cr Funding

Vikram Vaidyanathan, managing director, Z47, said, “Shashank and the team at The Whole Truth are not just building a brand—they're leading a movement to restore trust in food; and making food real again. Their growth over the last year proves that the mission resonates with consumers and definitely with us at Z47."

Sofina's Principal, Yana Kachurina, said,  "The Whole Truth's mission to redefine clean-label nutrition and build consumer trust strongly aligns with our vision. We are proud to support their journey and excited to build a healthier food ecosystem together."

Abhishek Mohan, Principal at Peak XV Partners, said, "Operating in a $40B+ industry in India, TWT is already a brand of choice in a few categories. We look forward to many years of growth at TWT."

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In January 2023, The Whole Truth raised $15 million in a funding round led by Peak XV Partners at a valuation of Rs 600 crore. 

About The Whole Truth

Founded in 2109 by former Unilever marketer Shashank Mehta, the Mumbai-based The Whole Truth (TWT) emerged from his struggle with obesity and the discovery that many "healthy" packaged foods contain hidden sugars and harmful additives. 

The company recently introduced 100% Clean, Super-Light Protein Powders, aimed at not just fitness enthusiasts but also women, teens, and older adults. This adds to its range of Protein Bars, Peanut Butters, and Dark Chocolates, reinforcing its mission to transform India's $40 billion packaged food market.

Since its last funding round, TWT has grown 3.5 times, boosting investor confidence, especially at Z47, an early supporter of its vision.

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