Swiggy Instamart Expands To 100 Cities In India, 32 Cities Added This Year

Swiggy Instamart has expanded to 100 cities across India to meet the growing demand for 10-minute deliveries, especially in tier II and III cities.

With this expansion, millions of new customers can now order from over 30,000 products, including groceries, electronics, fashion, makeup and more. 

Last month, the service launched in cities like Raipur, Siliguri, Jodhpur and Thanjavur.

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"We have noted that there is significant traction for convenience-led retail much beyond Indian metros, as both consumer behaviour and the value-proposition of quick-commerce evolve in tandem. Our expansion to 100 cities strengthens our reach and allows us to better serve growing consumer needs in underserved geographies," Swiggy Instamart CEO Amitesh Jha said.

He also added, "In 2025, one in four new users came from tier II or III cities, underscoring the growing demand for quick commerce."

"The expanded assortment opens up non-grocery categories but also enhances grocery selection available on the platform. This includes a mix of FMCG and D2C brands, as well as local brands tailored to the unique preferences of customers in each city," the company said.

Swiggy Instamart is also expanding its darkstore network by adding 'megapods' that are 10,000 to 12,000 square feet in size. These megapods can hold up to 50,000 products, offering customers three times the variety of products compared to a regular darkstore.

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