Swiggy Gives Licensing Rights To Kouzina In Strategic Deal

Kouzina Food Tech will now handle the operations, innovation, and growth of Swiggy’s food brands—The Bowl Company, Homely, Soul Rasa, and Istah—under an exclusive license agreement.

The move comes as India’s food delivery, quick-service restaurant (QSR), and cloud kitchen sectors see rapid growth.

Started by IIT/IIM alumni and former leaders from ola, flipkart, and Amazon, Kouzina plans to go public in the next five years.

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Swiggy said it will fully transfer ownership of these brands to Kouzina once certain agreed conditions are met.

"This transaction further cements our position as a leading food services company in India and accelerates our growth trajectory," said Gautam Balijepalli, Co-founder & CEO of Kouzina.

"Homely is live in select Bangalore locations, with The Bowl Company launching later this week. We're also preparing to expand to more cities soon," he said.

"Swiggy’s food brands-including The Bowl Company, Homely, and others were launched to address gaps in restaurant supply and meet the demand for variety and convenience in food delivery. These brands have filled key market whitespaces and inspired restaurant partners to innovate, ultimately benefiting consumers. With its expansive digital-first F&B platform and asset-light business model, Kouzina is well-positioned to scale these brands to new heights,” said Arpit Mathur, VP at Swiggy.

Kouzina will grow these brands and enter new markets using its low-cost, asset-light expansion model.

Kouzina has quickly grown its range of food brands and now works with over 250 kitchen partners in 100 cities. 

With this latest move, its offerings now include affordable meals and thalis (like Mealy and Homely), premium bowls and global cuisines (The Bowl Company, Istah), and popular regional and comfort foods (like Vasudev Adiga’s, WarmOven, KaatiZone, MomoZone, and MOPP Foods). 

The company has been expanding rapidly, recently buying South Indian brand Vasudev Adiga’s and investing in Shark Tank-featured MOPP Foods.

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