Sony LIV partners with YouTube to expand global distribution

Sony LIV has partnered with YouTube TV and YouTube Primetime Channels, allowing viewers in the US, UK, France, Germany and Australia to subscribe to the platform through YouTube. 

This partnership expands Sony LIV’s global reach and makes its content easily accessible to audiences already streaming on YouTube.

The partnership brings Sony LIV’s content—including originals like Scam 1992, Maharani, Tanaav, Rocket Boys, Mayasabha, and The Hunt, as well as movies and TV shows—to YouTube TV and YouTube Primetime Channels as a standalone subscription.

Read also- Seagate Technology names Sameer Bhatia as Senior Regional Director for IMETA region

The rollout offers monthly subscription plans based on each country: AUD 13.99 in Australia, €8.49 in France and Germany, £7.99 in the UK, and $7.99 in the US. With unified billing through YouTube, the partnership makes it easier for the Indian diaspora and global audiences to access South Asian content.

Manish Agarwal, head of Monetisation of Sony LIV, said,  “We’re thrilled to expand Sony LIV’s footprint through this partnership with youtube tv and YouTube Primetime Channels. Our mission has always been to bring authentic indian stories to audiences worldwide and this collaboration allows viewers to access our premium shows and movies seamlessly through platforms they already know and love.”

Paul Snow, head of Top Media Partnerships at YouTube: “We are happy to welcome Sony LIV to YouTube TV and YouTube Primetime Channel's. This partnership furthers our commitment to providing a broad spectrum of programming that resonates with audiences throughout the world."

Advertisment

Want to go deeper into the world of startups and entrepreneurship? Check out these categories on VIESTORIES:

Latest Business and Startup News: Discover Funding Trends and Stories Shaping Indian Startups.

Startup Funding News: Your Gateway to Every Funding Update.

Latest Startup News: Stay updated with the latest startup news and trends. Your go-to source for startup ecosystem updates.

Startup Stories: Discover inspiring tales of startups overcoming challenges, and achieving success.