Sirona Promotes Ecommerce Head Krishna Mishra To Role Of Vice President

Just days after the cofounders of Sirona bought back the startup from The Good Glamm Group, the feminine hygiene brand has promoted its head of ecommerce, Krishna Mishra, to vice president of growth.

Mishra is credited with helping the brand achieve a tenfold growth on platforms like Flipkart and Nykaa, as well as creating new portals and forming strategic partnerships.

Mishra joined Sirona in 2020 as a senior ecommerce manager and was promoted to deputy head of the marketplace in 2022. He then led the ecommerce division for nearly three years.

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Before joining Sirona, Mishra worked for eight years in the ecommerce departments of companies like ayurvedic D2C brand dhampurgreen.com, RAL Consumer Products, and Universal Corporation Limited.

“I’m happy to share that I’m starting a new position as VP of Growth at Sirona!” Mishra said in his LinkedIn post on Saturday.

About Sirona 

Sirona was founded by Deep Bajaj and Mohit Bajaj in 2014 and offers feminine hygiene products like menstrual cups, intimate washes, period pain relief patches, biodegradable sanitary pads, and menstrual cup kits. 

The startup initially started with PeeBuddy, a portable urination device.

Based in Delhi NCR, Sirona was acquired by The Good Glamm Group in October 2024 for Rs 450 Cr. 

However, after the acquisition, the company's sales dropped to just one-eighth of its peak monthly run rate of RS 12 Cr, leaving both vendors and the Sirona team in uncertainty.

With ongoing challenges at The Good Glamm Group, Sirona’s founders decided to buy back the company last month.

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