Sirona Founders Buy Back Company From Good Glamm Group

Sirona co-founders Deep Bajaj and Mohit Bajaj have repurchased their feminine hygiene brand from The Good Glamm Group, using mostly personal funds.

The deal also includes repaying debts from Sirona’s time under Good Glamm’s ownership.

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"Full Circle Moments Are Rare But Here We Are! Life has a funny way of surprising you. Just when we thought our chapter with Sirona had closed the universe had other plans," says Deep Bajaj, Co-Founder, Sirona Hygiene Pvt. Ltd, in a LinkedIn post.

"We have officially bought back Sirona! Maybe it’s serendipity, or maybe it’s unfinished business—but one thing is clear: we still have more to contribute to the feminine hygiene space. And this time, we return with the same passion, a bit more wisdom, and an even bigger vision to create a meaningful impact," he shares.

Mumbai-based Good Glamm Group acquired Sirona in October 2022 for Rs 450 crore. However, since then, Sirona’s sales have dropped significantly, falling to one-eighth of its peak monthly revenue of Rs 12 crore.The lack of fresh funding led to uncertainty for both vendors and the Sirona team.

About Sirona

Founded in 2014, Sirona makes menstrual hygiene products like biodegradable sanitary pads, menstrual cup kits, and herbal pain relief patches. It also offers PeeBuddy, a device that allows women to stand and pee.

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