Samantha Ruth Prabhu joins menstrual wellness brand ZOY as Co-founder

Actor and entrepreneur Samantha Ruth Prabhu has joined ZOY, a menstrual and feminine health brand, as a Co-founder. 

She is partnering with founder Maheshwari Moorthy to improve women’s health, according to the company.

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ZOY presents itself as a wellness-focused brand in a market filled with disposable plastic sanitary products. The company states that chemically processed pads and conventional items can cause health issues like urinary tract infections, PCOS, and fertility problems.

ZOY offers a variety of products, including medicated sanitary napkins, herbal pads infused with seven herbs to relieve period pain, and a patented Snow Lotus Therapy Pad to help manage PCOS and regulate menstruation. The brand also provides sustainable options like reusable period underwear and menstrual cups.

“ZOY was born out of the belief that menstrual health must never be compromised. For decades, women have used products that damage their well-being. Having Samantha join strengthens our mission,” said Moorthy.

“This is not just about menstrual care, it’s about rethinking women’s health as a whole. I want women to feel empowered to make healthier choices about their bodies," said Samantha.

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ZOY aims to expand across India within two years through ecommerce, retail and its ‘Zoypreneur’ community program. 

This initiative will empower women to gain financial independence by promoting menstrual wellness solutions in their communities, according to the company’s statement.

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