Reliance Retail's Reboot To 30-Minute Delivery Model

As competition heats up in the 10-minute delivery space, Reliance Retail has decided to focus on deliveries within 30 minutes instead.

CFO Dinesh Taluja said the company has fully shifted to this “under 30-minute” model.

Reliance Retail, the retail arm of Reliance Industries, posted strong results for the March quarter. Its net revenue grew 16% to ₹78,622 crore, and profit rose 30% to ₹3,519 crore. Meanwhile, JioMart—its online grocery platform—saw daily hyperlocal orders grow 2.4 times compared to the previous quarter.

Read also- Maharashtra Govt Approves New EV Policy To Drive Green, Safe Mobility

"We are using our store network, delivering within a three kilometer radius. So most of our areas, most of the pin codes get covered. We have 4,000 pin codes where we are able to cover within that. There are some dark pockets where we will set up dark stores also, wherever there is a genuine requirement, there is enough volume and we cannot service it within 30 minutes, we may set up some dark stores as well,” added Taluja. 

“The big advantage that we have in this segment is compared to other people who have to set up dedicated store infrastructure. For us, we are only leveraging the infrastructure that we already have. My fixed cost is already being taken care of by my store sales. This is all incremental sales and it is only incremental cost that I have to incur to deliver these orders. So we are doing this model in a profitable manner with a very strong unit economics,” added Taluja. 

For those unfamiliar, JioMart offers three types of quick delivery services: under 30-minute delivery, scheduled delivery, and a subscription service that delivers early in the morning. According to Taluja, all three are doing well, with average daily orders growing by 62% year-on-year in Q4 of FY25.

He also mentioned that JioMart’s hyperlocal stores have seen steady double-digit growth for several quarters, especially in metro cities.

Taluja added that Reliance Retail is using its existing store network to deliver orders profitably, with strong unit economics.

These comments come as Blinkit (by Zomato), Swiggy Instamart, and Zepto are rapidly expanding their 10-minute delivery services. Backed by large funding, they’ve quickly grown their product range and warehouse (dark store) networks to meet customer demand.

Startup Funding News: Your Gateway to Every Funding Update.

Latest Startup News: Stay updated with the latest startup news and trends. Your go-to source for startup ecosystem updates.

Startup Stories: Discover inspiring tales of startups overcoming challenges, and achieving success.