Rare Rabbit partners with Zepto to deliver premium fashion products in just 10 minutes

The House of Rare has partnered with Zepto to deliver premium fashion in just 10 minutes, creating a new channel that caters to both last-minute and occasion-driven demand as well as everyday shopping.

The launch begins with a curated selection of Rare Rabbit menswear available in Delhi, Mumbai, Bengaluru, Chennai, Hyderabad, and Pune, with additional brands from the group to be added later.

The initial selection features ready-to-wear staples like shirts, polos, and tees for quick, immediate use. 

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In the coming months, the range will expand to include Rareism (womenswear), Rare Ones (boys 4–14), and Rare’Z by Rare Rabbit (footwear and streetwear), allowing the brand to test basket mix, fit, and merchandising before scaling.

Pulkit Verma, Chief Business Officer, Digital, The House of Rare said, “Q-commerce is rapidly transforming how India shops, and we see it as a powerful lever for fashion retail. Our partnership with Zepto isn’t just about being fast, it’s about being relevant in the moment our customer needs us. As a design-first brand, this is a natural progression in how we serve style-conscious consumers instantly, intuitively, and on their terms. Whether it’s a last-minute dinner plan or a wardrobe fix before a flight, 10-minute delivery opens up an entirely new playbook for fashion."

Zepto has been extending its lifestyle assortment, and adding The House of Rare signals that users want more premium options in the rapid delivery basket.

Devendra Meel, Chief Business Officer, Zepto added, "At Zepto, we’re redefining what convenience means for the modern users. We thank our sellers for enabling this. By partnering with The House of Rare, we are giving users instant access to premium fashion making it possible to refresh their wardrobes in minutes. This collaboration is a big step in expanding the horizons of Q-commerce beyond essentials into lifestyle and fashion.”

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From a retail perspective, the partnership achieves three goals: it positions branded fashion alongside food and essentials for 10-minute delivery, creates a discovery platform for younger urban shoppers, and provides real-time insights on sizes, colors, and fast-moving styles by location. Accessories will follow apparel to build add-on sales once the core range is stable.

With 170+ stores and a growing online presence, The House of Rare uses Zepto to complement existing channels, offering immediacy, curated selections, and city-level insights to better serve customers and guide inventory decisions.

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