Raniwala 1881 Partners With Francorp To Drive Pan-India Luxury Jewellery Expansion

The Jaipur-based famous luxury jewellery brand Raniwala 1881 has announced a partnership with Francorp, the advisory arm of Franchise India Group, to grow its retail business through franchising.

Purpose of this partnership

This partnership will help the brand expand its stores using a structured franchise model, giving investors and jewellery lovers a chance to be part of its 140-year-old legacy.

Through this partnership, Raniwala 1881 will adopt both FOFO (Franchise-Owned, Franchise-Operated) and FOCO (Franchise-Owned, Company-Operated) models. This gives entrepreneurs and jewellery investors a chance to be part of the growth of one of India’s most respected fine jewellery brands.

The new partnership will help Raniwala 1881 grow its retail presence in major cities and luxury markets, making its unique collections more accessible to a wider audience.

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"Our jewellery is more than just adornment,it is a representation of centuries-old craftsmanship and a deep-rooted heritage. With the growing demand for handcrafted Polki and Jadau jewellery, this partnership with Francorp allows us to expand while preserving our brand’s exclusivity," said, Abhishek Raniwala, Managing Director of Raniwala 1881. 

"Luxury retail market is evolving rapidly, and heritage brands like Raniwala 1881 are leading the way in strategic expansion while maintaining timeless elegance and exclusivity. Franchising provides an effective model to scale without compromising brand integrity, and with FOFO and FOCO models, we are introducing a new retail experience in the luxury jewellery sector," said Gaurav Marya, Chairman of Franchise India Group.

About Raniwala 1881

Raniwala 1881 was established in the 19th century by Rai Bahadur Champalal of Beawar, who was honored with the title 'Rai Bahadur' by the British. Along with it, he received the ‘Raniwala’ mark, highlighting the family’s strong roots in fine jewellery and craftsmanship.

The brand mainly focuses on bridal jewellery, especially Polki pieces set in 18-karat gold, designed to appeal to Gen Z and Millennials.

It has also worked with top Indian designers like Sabyasachi Mukherjee, Manish Malhotra and Rahul Mishra.

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