Rajkummar Rao Joins Cashfree Payments as Brand Ambassador

Cashfree Payments, a leading payment platform in India has appointed Bollywood actor Rajkummar Rao as its new brand ambassador. 

This announcement aligns with the launch of the companys new campaign, Move Fast, which underscores Cashfree’s commitment to speed, efficiency and reliability in the fintech space.

The campaign highlights Cashfree Payments capabilities in offering businesses rapid onboarding, quick transaction processing and dependable support. By emphasizing these strengths the campaign positions Cashfree as the ideal partner for businesses looking to scale their payment processes.

As part of the campaign a digital film featuring Rajkummar Rao has been released, demonstrating how Cashfree Payments supports businesses in growing smoothly through seamless payment solutions. The actors association aims to expand the companys reach and reinforce its promise of fast and efficient service.

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“We are thrilled to have Rajkummar Rao on board, said Akash Sinha, CEO and Co-Founder of Cashfree Payments. “His collaboration aligns with our mission to empower businesses to move quickly and confidently in the digital space. This partnership is key to extending our message of speed and reliability.”

The campaign also introduces a refreshed brand identity, including a new logo and tagline. Key elements of the campaign include Rajkummar Rao’s role as the brand ambassador, a focus on operational efficiency, fast payment resolutions and a more user-friendly onboarding process.

Cashfree Payments, which serves over 600,000 businesses and processes more than USD 80 billion annually, continues to be a prominent player in fintech. With services such as payment collections, vendor payouts, and fraud monitoring Cashfree is dedicated to providing innovative solutions for businesses across the globe.

Headquartered in Bengaluru, Cashfree Payments is licensed by the Reserve Bank of India and has expanded its presence internationally.

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