Pay10 announces Virat Kohli and Anushka Sharma as global brand ambassadors

Digital payments and fintech company Pay10 announced on Wednesday that it has signed Indian cricket star Virat Kohli and actress Anushka Sharma as global brand ambassadors, ahead of the launch of its UPI-enabled payments app in India.

The duo will feature in brand films, digital campaigns, and activations showcasing Pay10’s commitment to secure, seamless, and inclusive payment solutions.

Read also- Climatetech startup Newtral secures $600K from NOW Accelerate

“Pay10 is building a brand for the next generation of digital finance, one that is innovative and highly trusted. Virat and Anushka embody these same qualities. His discipline, performance and passion and her creativity, authenticity and entrepreneurial spirit together make them ideal brand ambassadors to tell our story as we launch the Pay10 brand,” said Prabhpreet Singh Gill (Harry Gill), Chairman, Pay10.

“Pay10 is transforming digital payments by setting new standards for innovation, trust, and excellence. I’m proud to support a brand that shares my commitment to constantly pushing boundaries and striving for world-class performance,” virat kohli said.

Anushka Sharma, added, “Payments with Pay10 are smooth and secure, giving businesses and their customers convenience, speed, and trust. I understand how important it is to have reliable payment solutions that make every transaction effortless.”

With a combined social media following exceeding 500 million, Kohli and Sharma provide Pay10 the reach to engage audiences across demographics and geographies.

Advertisment

The Gurugram-based fintech offers alternative payment methods (APM) such as merchant services, remittances, real-time cross-border transactions, and QR-driven payments. Its platform supports India’s UPI system while enabling interoperability across markets, positioning Pay10 to scale its brand presence globally with the ambassadors’ influence.

Want to go deeper into the world of startups and entrepreneurship? Check out these categories on VIESTORIES:

Latest Business and Startup News: Discover Funding Trends and Stories Shaping Indian Startups.

Startup Funding News: Your Gateway to Every Funding Update.

Latest Startup News: Stay updated with the latest startup news and trends. Your go-to source for startup ecosystem updates.

Startup Stories: Discover inspiring tales of startups overcoming challenges, and achieving success.