Climatetech startup Newtral secures $600K from NOW Accelerate

Newtral Technologies, a climatetech startup has raised $600K from NOW Venture Studio under its Accelerate model. 

Newtral.io had earlier raised $80,000 (₹0.64 crore) in a pre-seed funding round in July 2023, led by startup accelerator PedalStart.

The new funds will be used to scale operations, execute the go-to-market (GTM) strategy in key global markets, and grow recurring revenue.

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NOW and Newtral have already collaborated to identify target customer segments, define the product roadmap, and co-design a focused go-to-market plan aimed at driving repeatable growth.

“Partnering with NOW Accelerate provides us with both capital and deep engagement. This collaboration strengthens our go-to-market strategy, accelerates our expansion into key sectors, and equips us to build repeatable enterprise sales processes. Together, we aim to help companies move from reporting to real decarbonization outcomes,” said Avi Chudasama, Founder, Newtral.

Gayathri Kuppendra Reddy, Founder, NOW said, “We selected Newtral first and foremost for the scale of the market opportunity. With ESG disclosures becoming mandatory worldwide, enterprises urgently need platforms that go beyond compliance to real impact. If enterprises deeply understand their emissions footprint, they can also unlock significant operational efficiencies and cost savings alongside decarbonization. We saw strong product vision and execution capability in Newtral to enable just that. Through NOW Accelerate, we’re embedding our resources, networks, and expertise as institutional co-founders to help them achieve repeatable growth and global scale.”

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About Newtral Technologies

Founded in 2022 by Avi Chudasama and Anuraag Paul, the Bengaluru-based Newtral is an AI-driven sustainability management platform that provides end-to-end solutions by collecting and structuring data, automating multi-framework ESG reporting, modeling value-chain emissions (including Scope 3), and enabling prioritized decarbonization actions through supplier engagement.

Newtral claims to be trusted by over 100 companies across sectors like pharma, real estate, and retail, including Wockhardt, Meghalaya Industrial Development Corporation (MIDC), and Metro Brands Limited.

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