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Ola to Expand Food & Beverage Offerings Across India through ONDC

Ola is set to expand its food and beverage (F&B) services nationwide on the Open Network for Digital Commerce (ONDC).

By Mrigank Sharma
New Update
Ola to Expand Food & Beverage Offerings Across India through ONDC

Ola, the major ride-hailing company, is preparing to expand its food and beverage (F&B) services across India through the Open Network for Digital Commerce (ONDC). 

During the launch of ONDC's white paper, Thampy Koshy, Ola's MD and CEO, revealed that Ola is one of the top two platforms driving high demand in the F&B segment on ONDC. The company plans to extend its F&B services across the country soon. 

Currently, Ola offers F&B services only in a limited number of cities through the ONDC platform. Additionally, Ola has ventured into the grocery segment and intends to add more categories in the near future.

Apart from food delivery, Ola provides last-mile logistics services for various categories, including groceries, pharmaceuticals, and food delivery, all through ONDC. 

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This expansion follows similar moves by competitors Uber and Rapido, which have also joined ONDC to broaden their service offerings. 

Rapido, for instance, now provides Chennai Metro Rail (CMRL) tickets via the platform, while Uber entered into an agreement earlier this year to enhance its mobility services on ONDC. 

Union-backed Namma Yatri has also joined the platform to offer auto and cab rental services.

ONDC has witnessed significant growth, with transaction numbers increasing nearly threefold since December 2023. T

he network aims to further grow its transaction count by 7-8 times by December 2025. In line with this, ONDC has adjusted its commission structure, reducing incentives for participants from INR 60 Lakh in October to INR 40 Lakh for December.

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