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On Wednesday, Nasscom Foundation and the ONDC Network launched an initiative to support women-led enterprises in Karnataka.
Under the program, 200 enterprises were onboarded to the ONDC Network, giving them access to e-commerce markets and support for new entrepreneurial activities.
According to a press release, the initiative has helped sellers from sectors such as handicrafts, handloom, and manufacturing, boosting their income and enhancing long-term business outcomes.
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It has been implemented across 22 districts, covering both rural and urban areas including Bengaluru, Mysuru, Hubballi, Channapatna, Belagavi, and Udipi.
Jyoti Sharma, CEO, Nasscom Foundation, said, “Our collaboration with ONDC Network has helped bridge the digital divide by building capacities and empowering 200 women entrepreneurs to enter and thrive in online marketplaces seamlessly. By harnessing technology and skill development, we have provided them with a level playing field and access to sustainable market linkages to ultimately drive economic growth."
Vibhor Jain, Acting CEO and COO at ONDC, said, “Through this collaboration with Nasscom Foundation, ONDC Network is providing the digital infrastructure that enables enterprises to access wider markets and strengthen their businesses, to a more inclusive digital landscape for India.”
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The initiative aims to address key challenges faced by women entrepreneurs, including limited market access, low digital and financial literacy, and minimal e-commerce experience. To bridge these gaps, participants received on-ground support in areas like training, cataloguing, and GST registration.
The program also emphasized capacity building, connecting women with relevant stakeholders, and setting up regular governance mechanisms for problem-solving and quality control. By providing the right tools, skills, and resources, the initiative helps women entrepreneurs navigate the modern business landscape, expand their market presence, and achieve sustainable growth. It received technical support from Sattva Consulting.
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